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Yes, the long awaited report on search marketing for 2011 is now up and available!

This report is one of the ways in which MarketingSherpa tracks the latest trends in search marketing from over 2000+ agencies, companys and business owners to offer up insights and knowledge on what works! Read More

Business-to-business sales has much in common with insurgencies and counterinsurgencies, not least of which is the outcome of winning hearts and minds. Too much of our focus is in selling our solutions instead of working to understand and capture the human terrain Read More

I read yesterday that the U.S. Postal Service wants to increase its rates. Not only are they seeking to increase the cost of stamps by 2 cents, but they also want a 5.6% increase in standard mail rates. What justification do they use for these proposed price increases? They need money.. Read More

Marketing tactics are an important part of running your small businesses. They can boost short term sales just when you need it and they can help strengthen your customer relationships. As the list of available tactics grow it becomes more difficult choosing which ones to action. This can be made a little easier by asking yourself a few questions: Read More

OK, fine. I’ve become a (possibly annoying) evangelist for the notion that “Every H-Rep Needs an E-Rep.” That is, every human rep needs an electronic alter-ego to supplement his or her never-ending, always-more-demanding responsibilities. More food for thought below. Am I right Read More

When it comes to using social media for networking purposes, plenty of gurus have sprung up with ideas about how to leverage the latest tools. But few people have probably served as a better example of how to use social media as a networking tool in practical terms than former Apple Computer chief evangelist Guy Kawasaki, now Entrepreneur in Residence at Garage Technology Ventures Read More

The Internet is necessary for your sleuthing. A Sherlock Holmes hat, pipe and spyglass are optional...

In the age of the Internet, no need for wire-tapping, moles or Watergate-style break-ins. All you need is the will to study the competition Read More

I've seen this video scores of times but it never fails to send shivers up my spine.

The lessons are abundant: adversity, striving, being down, cooperation and success. These are principles which we in business can all strive for Read More

Sellers need to play with the same passion athletes do in sudden death situations. The passion drive attitude, behaviour and results Read More