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Spider eggs in Bubble Yum. A secret ingredient in Church's Fried Chicken to sterilize African-American males. Snapple owned by the Ku-Klux-Klan.

These are three rumors which almost destroyed major American companies. Lessons in rumors, PR and damage-control Read More

Being honest with your dream client is not always without a price. Sometimes it can cost you your deal, and sometimes when you need it most. If you would be great, then you must be honest at any price, even the price of your deal Read More

To advance from commitment to commitment in moving your deal forward, you have to create the value on every sales call that will earn you the right to your next sales call Read More

A lot is being written about Content Marketing right now and with good cause. Read this post to discover why content marketing is gaining popularity in business circles Read More

When marketing your products and services, competitors are a fact of life and you should not be taken by surprise. The problem usually occurs when you haven’t considered that new competitors will enter and try to entice your customers away from your business. After they have launched it can be too late to take real action with your marketing that will make a difference. Here are 4 tips Read More

"Since getting into the business, I’ve learned to drop my grammar pride. It’s all fine and dandy for writing research papers, but when you’re writing marketing materials, the rules don’t always apply. Sure, you don’t want punctuation mistakes or misspellings, but there are some academic no-no’s that work great when writing sales materials. Here’s a few of them. Read More

It's a mega-classic scene from when "Harry Met Sally"

Meg Ryan, in a state of ecstasy does a bit of testimonial and word-of-mouth recommendation for the restaurant where she and Billy Crystal are dining.

Your customers can do the same for you Read More

What’s your business marketing message? Many small businesses are confused about what their marketing message is and how they should communicate it to the outside world. Here are seven steps you can take to develop a marketing message that grabs the attention of your customers, speaks to them, and promotes action Read More

"Our surveys show..." "Experts recommend..." "My clients report..."

Marketing and advertising claims are a dime a dozen. But who knows what they actually mean Read More