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The knee-jerk response of any self-respecting sales rep or manager is an indignant, “Of course I’m a change agent!” But, as anyone with a complex sell cycle knows, the biggest competitor is “do nothing,” and the underlying reason is the no-guts, change-resistant customer. If a sales rep is a change agent and therefore an agent of change, how can this be so Read More

As a writer, I struggle with making my content appealing to the reader. I've found out that's only part of the battle. Your documents have to "look" appealing, too. Here's how one company created an email banner that could be customized to make their content tie together and make it more likely to be read Read More

Hi, folks. Put this together as kind of a more in depth exploration of how you go about creating real community on BizSugar or any other social media site you might participate in whether large or small. Thankfully, there are many others among our regular users here at BizSugar who are equally adept at building community through social media so I thought it would be great if everyone could pitch in with some suggestions as I'm sure there are things that could be added here. Besides, getting others' input is what social media is all about, right? Thanks, in advance, for your contributions! You can comment here or on the blog post by following the link. Read More

Is everything all shipshape with your current customers? If you are like most of us there are usually a few things that need tidying up. It is easy to get hooked on “get more customers” to make your business succeed. However this is a common trap when marketing your products and services. here are 4 tips to get your house in order Read More

Q2 2010 is over. Now it’s time to begin working on building a great Q3 2010. Follow this thirteen-week plan to build your sales skills and attributes, and win your dream clients Read More

As a service provider, asking something of your customers is always risky business. When your marketing communications don't reflect an organizational strategy, you risk alienating the very people you're trying to serve Read More

I've posted a list from foxnews.com before. Now it's MY list of the worst vintage ads with commentary!

KGB spies drinking beer. Kids and cocaine. Kids and guns! Carpooling with Hitler. And more Read More

To succeed in sales, you need to do your best work for your dream clients, the clients for who you can produce breath-taking, mind-altering results. When you settle for prospects, you often end up with nightmare clients instead of dream clients Read More

This weekend is very much half time for the year and for most people's sales year. It is a good time to step back and ensure that you time allocation now is aligned with the plan you set at the start of the year. It is a great time to make adjustments and continue towards goal. Read More