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Here’s another excerpt from the book I’m working in with Jay Conrad Levinson.
Truth:

Marketing is the truth made fascinating. Guerrilla social media marketing is about using all of the tools available to tell your fascinating brand story in a way that drives trust, consent and profits. With that said, guerrillas tell the truth and they tell the whole truth. With social media networks and plat Read More

Here’s an example of social networking to build the business blogging community. Read why BizSugar and Bloggertone joined together to create Sugartone. Read More

A list of forward-thinking blogs for entrepreneurs. Includes tips on technology, marketing, big ideas and more. Read More

Is the Sales Profession Dying? No… You are just listening to the wrong people!

I recently attended a sales and marketing conference. During one presentation, the focus turned to “Closing Techniques.” The presenter shared word-for-word scripts that would lead the prospect to “YES!”

Inevitably, someone in the back raised their hand and said, “That type of approach would put me off,” to whi Read More

SETH GODIN was the BIG DRAW at The Art of Marketing Conference in Toronto on March 2nd. The value in WHAT he had to say on Leadership & Creativity was not in the 'WHAT' of WHAT he said but in the 'WHAT' about WHAT he talked about. Read more to find out WHAT that was. Read More

Ever wonder how big businesses are leveraging social media? Burson-Martseller recently released a report highlighting the Fortune Global 100 companies and how they are using the newest tools of the web 2.0 world. Read More

One of the toughest tasks for a SME business owner is generating new business, and many find the going tough because they are doing the all of chasing to find the new business, rather than new business seeking them out for their expertise. This article provides 8 tips for cost effective marketing of your business expertise to attract new business and reduce the time spent chasing it.
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My definition of a "dead end prospect" is a prospect with which you've completed your selling process, handled any objections, and, despite your best efforts at doing a bang up job selling, have reached a dead end, without any clear reason why the prospect isn't buying. The dead-ender almost always is a result of
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Success in sales is dependent upon your ability to differentiate your product or service in a crowded field. More important still is your ability to differentiate yourself as a salesperson. Work on these three ideas to improve your ability to differentiate! Read More