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This point and the importance of the details cannot be over emphasized!! Running your business in a way that you always 'sweat the small stuff' is one of the biggest things that will distinguish you from your competitor in the consumer's mind. Read More

These past few years, online media formats have steadily marched towards market dominance; proven by the latest press release of Outsell. According to the Burlingame, CA and London, UK based research company, spending on digital and online advertising and marketing will overtake print in 2010. Outsell includes categories such as search, webinars, business events under the term digital marketing w Read More

I'm currently at the InfusionCon marketing conference in Phoenix, Arizona.  I'm here as part of Anita Campbell's Small Business Trends team and our objective Read More

Sales people sell change. They sell a better future, a better outcome. Successful salespeople know that they sell more than a product or service; they sell change. Follow these ideas to improve your change management skills. Read More

Travis Campbell did some of the heavy lifting to help us understand Google Buzz and how its impact has been felt throughout the net. Here are best practices for using Buzz as a marketing tool for your business. Read More

To be effective in sales requires the ability to negotiate. But negotiation with organizations that we intend work with for years, and with whom tremendous competitive value is created, isn’t about value claiming. Instead, it is about being creative enough to create win-win deals that overcome the sticking points. Use these ideas to improve your ability to negotiate. Read More

I came across one of the classic deadly myths of sales. It was in the form of a question on LinkedIn Answers. Let’s see if you can spot it... Read More

Think you as a salesperson are (or should be) in control of the sales process? Guest blogger Joel D Canfield disagrees. He'd like to remind everyone who's really in control: the customer! Read More

Here’s another excerpt from the book I’m working in with Jay Conrad Levinson.
Truth:

Marketing is the truth made fascinating. Guerrilla social media marketing is about using all of the tools available to tell your fascinating brand story in a way that drives trust, consent and profits. With that said, guerrillas tell the truth and they tell the whole truth. With social media networks and plat Read More