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Yesterday I was contacted and hired by someone who had read a business article of mine. To my surprise it was an article I had written five months ago. That's when I realized that business articles are like money in the bank: they generate some interest now, but the real interest "accumulates" in the long-term when search engines get hold of them! My 10 steps to achieve profitability with a busin Read More

All of them pester, and all of them lose my business. Yet, they keep trying. They know if they can effectively follow up, they're likely to become a repeat customer who will bring you a steady stream of revenue. How can a small business balance the need to maintain a connection to their customers without crossing the line into annoyance? Here are 5 tactics for doing just that. Read More

Amazing as it may seem, the essential essence of Roger Federer and his keys to achieving unbelievable sporting and financial success, can be found in 16 simple words all starting with the letter P.

This article provides business owners with the secrets to business success, as distilled from the exploits of one supreme sportsperson. Great bench marks for business owners.
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Twitter is a public relations professional’s dream or nightmare. It's one of the simplest, but at the same time the most complicated of recent communication tools. This dichotomy has fueled must of the fear in the PR community. That is why I thought I would give you a few simple tips to make Twitter a PR tool, not an adversary. Read More

According to The Nielsen Company, global consumers spent more than five and half hours on social networking sites like Facebook and Twitter in December 2009, an 82% increase from the same time last year when users were spending just over three hours on social networking sites. In addition, the overall traffic to social networking sites has grown over the last three years Read More

The story talks about Steven Moseley, executive chef of S&J Catering, who also provided mango bourbon barbecue ribs during the 2007 Super Bowl (the last time the big game was also held in South Florida). According to the story, they find Super Bowl weekend to provide great exposure for their catering service. What’s more, they’re able to use it in their marketing after the game’s long over either Read More

If you use an RSS reader to subscribe to and read blogs (and you should) then you know what a great tool it can be to keep you up to date, well-read and inspired.

I’ve used the free Google Reader tool for a long time and love it’s simplicity. However, a reader of this blog (Rob Kirby) pointed out a very cool tool called Feedly that takes my subscriptions and creates a much better looking ma Read More

Finding new customers in new markets is a major element of any profitable business-growth strategy. However, many companies struggle with how to do it successfully, and as a result they keep mining the same markets and the same customers, even if neither are profitable anymore. Read More

Have you ever thought about doing mobile marketing for your small business, or are you an entrepreneur already doing some form of mobile marketing? Be sure to check out the #smbiz Twitter chat for small business on Tuesday, Feb. 2 from 8-9 pm ET, where we’ll discuss mobile marketing for small business and entrepreneurs. Read More