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In the 1980s and 1990s the battle between the two dominant brands intensified to such an extent that the term “cola wars” was used to describe the feud. Each employed numerous advertising and marketing campaigns to outdo the other.The Pepsi Challenge ads showing people doing blind taste tests kicked off the fun in 1975. Read More

Many businesses are struggling and asking for help. I know because I meet with them every week. Actually, it is not too surprising to find that entrepreneurs who are doing most of the work might have trouble seeing the forest for the trees. I listen to them as they tell me that what they used to do is no longer working. What does surprise me is their reaction when I bring up the subject of Web 2. Read More

These are social media tips under 140 characters that I have posted on Twitter over the past week or so. For those of you who may have missed some, I have put them into an archived list here on my blog. Add your own tips and comments in the comments section if you would like. Here’s my 12 social media tips under 140 characters:

1. Stay curious and you will stay current.
2. Momentum is Read More

local businessThere’s been a fair amount of coverage recently about the ins and outs, good and evil, usefulness and rudeness of customer rating and reviews sites. No matter how you feel about these social recommendation sites, if you own a small business of any kind, it’s time to get serious about figuring out and playing the game. Read More

Today I have two very big announcements. First, SEOmoz is exiting the consulting business to focus exclusively on our software model. And, second, we have an expanded partnership with Distilled, who'll be taking over many of our consulting clients and opening offices here in Seattle. I'm going to talk briefly about both of these below, then add detail wi... Read More

The three steps outlined in this article are core to get more Facebook fans. Creative marketing helps too, but these basic elements have proved essential. Read More

HGTV does an awesome job of using traditional advertising, like TV commercials, to promote their social media presence. Incorporate their approach into your marketing. Read More

In the broadest sense, anything that promotes your business
might be considered advertising, whether it's a radio spot, a brochure, or a booth at a trade show. But the term advertising usually refers to paid commercial messages in newspapers, magazines, radio, television, the Yellow Pages, or outdoor advertising.

Here's a rundown of the key media: Read More

Press releases can be very effective tools to bring the media’s attention to a particular event or topic. However, it’s easy to send out press release after press release, yet feel like you have nothing to show for it. You need to know how to effectively use a press release to market your business with press releases. Read More