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They employ a sales force with little or no experience and still manage to move a startling 200 million unites a year of a product not available in stores during the Spring season exclusively with an estimated annual revenue of $700 million a year. Yea, we're talking about the Girl Scouts and why wouldn't we want to get inside such an efficient and profitable sales operation? Here's an overview f Read More

Changing the look and feel of your brand can be a good idea to grow your business. These changes often involve updates or alterations to the actual product or service offering such as adding new features or attributes. Before you make changes to your brand get your customers involved. Read More

Why do customers still buy from you? Our entrepreneur reporter and blogger lists five main reasons for small business marketing advice why entrepreneurs should realize why people still keep coming into the store to buy. Here they are in no particular order: Read More

Building Your Business Questions and Answers. This episode includes how to deal with negative people online and the business art of collaboration. Read More

Have you ever presented work to a customer and the response is less than what you expected? They have changed their minds and want something different. You are left a little confused. If a customer has not really thought through the project’s requirements, then the briefing may actually be just a waste of time for both of you. There is a simple solution to this that benefits both you.



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It's time to stop playing defense. To survive a brutal economy like this one, you need to spend at least as much time building your business as you do cutting costs. That means going on the offensive. Read More

This is a “How To” article that uses several tips to help promote your event and make sure that you are reaching a targeted audience.

If you spend a good amount of time preparing for an event, you should make sure that your target audience knows about it.
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It is possible for any product or service that is viewed as a commodity to become invaluable if the business can create a memorable experience as it moves down a common evolutionary path. Read More

I recently came across a video of Seth Godin answering a question about social-networking for business. The following quotes from the video will give you an idea of Seth’s feelings and answer: Read More