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Warning: I have no scientific research to back up the theory I’m about to ponder, but I would love to hear your thoughts after/if you complete reading this post.

I don’t really recall the first time I discovered this, but it’s happened enough that I can’t deny the powerful tool it is.

focus When I am looking for inspiration for my writing or simply trying to connect the dots to make som Read More

A series of lessons learned for entrepreneurs and small business owners on how to tap into video to get major media coverage. Read More

Is what you doing right now something the world can't live without?  Are you the difference between success and failure?  Are you indispensable? Read More

With any social media marketing effort the most crucial element is the planning stage. All too often, the failures of social media marketing are not so much failures of the medium or the efforts that go into execution, but rather, they generally consist of a lack of proper planning or a disconnection between your client’s true goals, the target audience and the plan that is acted upon. Read More

These days many people talk about the power of having free content to give away as part of your marketing tactics. These as well as bonus offers and samples have been used for decades by successful businesses. Before you decide to use these marketing tactics, consider these three questions to make sure the offers are beneficial for your business and your customers:

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The days of the cold static site are coming to end. Customers are tired of being talked at and are ready to get in the conversation. They’re looking for Read More

Last week I came across an interesting selection of articles on BizSugar. Here they are with some of the thoughts these articles inspired on international business. Read More

An open and public discussion with David Brock on competitiveness in salespeople. This is the third of my postings on competitiveness and a response to David’s second post on the same topic. We disagree and we do so without being disagreeable. Read More

In the 1980s and 1990s the battle between the two dominant brands intensified to such an extent that the term “cola wars” was used to describe the feud. Each employed numerous advertising and marketing campaigns to outdo the other.The Pepsi Challenge ads showing people doing blind taste tests kicked off the fun in 1975. Read More