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Mobile marketing is becoming a big buzzword in business and marketing. I am predicting that it might become bigger than social media? Possible? Yeah! But why should you care as an entrepreneur or small business owner? Read More

Fortunately, it's starting to feel like the wave of social media hype has crested and small businesses can turn their attention to understanding social media “best practices” rather than obsessing over next week's new tool. Today's greatest small business opportunity awaits those who learn to skillfully blend the awareness creating, automating, Read More

Amid the endless pronouncements about social media often shortened to "social" these days by consultants trying to sound like they know what they are talking about is the reality that social media is not a solution, or a sure bet. Here's what social media can't do: Read More

International business blogs are great hubs for businesses to connect with their international audience if you use the right blog promotion tactics. Here is what I do to successfully promote my business abroad. Read More

You've heard them all before. Some companies say they're the best this or the highest quality that. Some companies use marketing claims to say they're the best price or the proven choice among moms. Whatever claim you want to make for your small business, make sure you can back it up. Read More

With marketing and advertising expenditures down significantly in the wake of the poor economy, many growing businesses are looking for budget-friendly ways to get their business noticed and reach their target audience as part of an effective brand-building strategy. Cher Murphy, president of Cher Murphy PR, suggests these eight proven tactics. Read More

The great thing about owning a small business is that we can all learn from each other. In this interiew with Rebecca Derrington, founder of SourceBottle she shares her experiences with her new business, including marketing lessons learnt. Read More

s a small business, you may dismiss the idea of having a privacy policy. However, with identity theft on the rise, affecting almost 10 million victims in 2008 (Javelin Strategy & Research: www.javelinstrategy.com), privacy has become highly relevant to both consumers and businesses. Read More

FuelNet presents a case study on how the owner of an independent film company generated buzz for a new movie through social media. Read More