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The marketing plan Treasure Hunt is when you conduct an analysis, looking for that little treasure or gem that will help you gain the edge over your competitors, attract and retain key customers and find opportunities to grow your business. Read More

Every small business wants new customers, but when is it time to draw the line and cut loose a problematic client? Save the drama for the stage by reading this rundown of the 80-20 rule and brief code red client description... Read More

Technorati has started to share content from their annual state of the blogosphere report. These stats support many of the reasons your small business should have a blog. And, despite the explosive growth of real-time services, there remain far more reasons you should blog and not just Tweet. Read More

Here are the five areas where growing businesses most often trip up in their marketing efforts, along with tips on how to correct course. Read More

Well, we might have known the debate over small business social media use wouldn't end quickly. In a recent post on your online column "The Social", Caroline McCarthy again questions whether small businesses that use social media are less than objective about its value. Needless to say, so are those peddling social media services. And that's O Read More

A new online survey of more than 2,000 US small business by Internet2Go, an Opus Research advisory service, and MerchantCircle, suggests that a growing segment of small business owners are using social media to promote their businesses. The survey, conducted September 8-18, 2009, found that roughly 45 percent of respondents have a presence or profi Read More

When thinking about the technology tools you need to launch, measure, and optimize your social media marketing and online customer engagement programs, it helps to organize your efforts into categories. There are hundreds of tools out there, but here are some of the more popular and effective ones that can be put to work for you. Read More

Nice position on social media filling the role of branding, not advertising. Read More

How to use Twitter for business is the #1 question I receive. Luckily I found a super presentation that walks you through how to use Twitter for your business, and gives you 20 simple examples of how you can incorporate Twitter into your marketing and promotion today! Read More