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with limited resources, how should entrepreneurs engage in this time consuming but very much needed marketing strategy? Read More

The author of the popular "how to deal with difficult customers" article lays out how to handle a customer who crosses the line into abusive and profane behavior. It's happened to all of us... Read More

Facebook can be a great tool, and an occasional annoyance. What kind of Facebooker are you? There are lots of fun, interesting people you're happy to talk to when they stroll up. Then there are the other people, the ones who make you cringe when you see them coming. This article is about those people. Read More

Just about everyday we hear or read that we should always under promise and over deliver with our customers. Whilst we need to delight our customers and strengthen our relationships, there are pitfalls that you may not be aware of. Read More

Many times business owners and marketers look for ways to create innovations and points of differentiation through elaborate technical add-ons or by attempting to create entirely new product or service categories. From my experience, one of the best way to create an innovation or differentiation for your business is to take something people alr Read More

It is well known that providing customer service is vital in marketing your business for long term success. However, what does customer service really mean? Read More

Whether you are an established business venturing into the world of online marketing or an e-commerce startup with nothing but a Website, a product and a dream, this article from online marketer Nikki Pilkington looks at why your efforts may not be generating the kinds of results you expected. Don't make the mistake of throwing in the towel or wr Read More

Data released in a study conducted in July reveals that more than half of ad impressions and 95% of clicks in online ad buys were fraudulent. Click fraud continues to plague online advertising, but many just want to sweep it under the rug. Radar Research managing partner Marissa Gluck calls it "the dirty little secret of the online ad industry th Read More

Need ideas on how to drive traffic to your social tools like Facebook and Twitter? Check out this post on how your business card may be the answer. Read More