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Of course, one obvious way to expand your customer base in tough economic times is to take your small business global and here are 10 tips to help you do so. Certainly, technology, particularly the Internet, has made it easier financially for even the smallest businesses to seek global clients with the right strategy. Here, from a vintage 2008 Sma Read More

Successful companies don't have ESP and they cannot see into the future. What makes them successful is that they listen and respond to what consumers want and need. That's an extremely important part of product development and marketing. Not to mention that it's also an ongoing process. Read More

Are you a loyal customer but find the latest deal or offer is never for you, only new customers? Although I have no statistics on this, but visiting many websites it seems that small businesses are doing this more than they used to. Whilst it is important to gain new customers, a little time is needed to think about your loyal customers and how Read More

As small business caters to meet the demand of the customers, it is very essential that an entrepreneur must know and learn how to please the customer. I am sure you won't disagree with me if I'm going to say that a business should serve the customers well. It is not putting your business under the feet of your customers, but it is just showing yo Read More

A strong social media culture is beneficial for any company. An aggregated effort by the entire company can greatly increase your company's online presence. This essentially translates to free publicity. Read More

Social media marketing and the businesses that utilize it have become more sophisticated. More small businesses are beginning to understand how to best leverage online tools to build a community and recognize that engagement and interaction are the foundations of social marketing, but most don't know what's next. Read More

Children have a natural curiosity and they ask questions, lots of questions. As we grow up we sometimes forget to retain this curiosity and therefore stop asking questions.Without asking questions, it is a lot harder to see opportunities, uncover customer needs and desires and make the right marketing decisions for your business. There are 3 words Read More

I'm introduced to new Web sites every day. A friend will send me an article to read or someone will post an interesting link on Twitter and I'll click through. And after I'm done reading the information I was sent there for, my next click is on the About page. Your About page serves many purposes. It gives visitors important information about you, Read More

While there's been precious little to be positive about during this most brutal of recessions, one of the brighter lights in the retail environment has been the continued growth of online marketing. Read More