Marketing | Small business news; tips; networking

5 Social Media Disasters - http://www.penn-olson.com

Posted by williswee under Social Media
From http://www.penn-olson.com 5338 days ago
Made Hot by: on September 21, 2009 3:27 pm

Social media has given consumers a whole new voice. A recent study by Penn State's College of Information Sciences and Technology found that 20% of Twitter updates are either requests for product info, or responses to brand messages. With that, companies better not give consumers anything bad to talk about. As with the 5 case studies below, the Read More

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Are You a Small Business Marketing "Gunna"

Posted by m4bmarketing under Marketing
From http://www.m4bmarketing.com 5338 days ago
Made Hot by: on September 21, 2009 12:22 pm

When I was a junior Product Manager, members of the sales force would refer to another Product Manager as "Gunna". Although I am Australian, I had never heard this term before so I asked them what they meant, thinking to myself was this another corporate term I needed to know. After they laughed at my naivete they explained that "Gunna" was Read More

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If you live by price - you will die by price

Posted by alenmajer under Sales
From http://www.alenmajer.com 5341 days ago
Made Hot by: franpro on September 20, 2009 4:52 pm

If your prospect does not see the value in your product or service, and if the only difference between you and the competitors is in pricing, you didn't do a good job as a sales person. The main description of your position inside the company is to create the value, not just to show your price list. Teaching and educating customers is no longer en Read More

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Company Intranets Keep Employees on the Same Page

Posted by knippposton under Success Stories
From http://officeability.com 5342 days ago
Made Hot by: patsonlegal on September 17, 2009 2:26 pm

An intranet is a web site that can be accessed only by authorized people. It can provide a central location for corporate information you want to keep internal. Read More

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The Ebb and Flow Of Communities

Posted by smallbiztrends under Online Marketing
From http://www.socialmediaexplorer.com 5343 days ago
Made Hot by: sophia9moser on September 17, 2009 1:26 pm

Community members are not going follow you around like puppies -- no matter how much you want your fans love you. Communities have ebbs and flows. People in those communities do as well. The guy or gal that's gung-ho about your product or service in September may disappear Read More

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3 Ways to Build Your Tribe

Posted by ZaneSafrit under Customer Service
From http://zanesafrit.typepad.com 5343 days ago
Made Hot by: ryantaft on September 16, 2009 4:46 pm

3 simple ways to build a tribe of loyal customers. Ed Welch from Tribe Building (www.tribebuilding.com)shared them during our conversation. Read More

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Customer Feedback Dissatisfaction - Web 2.0 Style

Posted by RJohnson4444 under Customer Service
From http://www.withoutwarningcoach.com 5344 days ago
Made Hot by: roseanderson on September 15, 2009 5:09 pm

In today's marketplace, customer service is more important than ever, and therefore, the value of good customer feedback is also heightened. When customer feedback leads to customer dissatisfaction, you have a problem. Here are 3-rules to follow to avoid the trap. Read More

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Social Media Champions - Ginevra Kirkland

Posted by franpro under Social Media
From http://www.marketingtom.com 5344 days ago
Made Hot by: arthurbland on September 15, 2009 5:05 pm

I met Ginerva from Six Apart at Blogworld in 2008. I use Six Apart's Typepad blog platform for all of my blogs and websites, and Six Apart just keeps getting better. Ginerva is the community manager for them, and she just rocks! Read More

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The Trinity of Social Media

Posted by ZaneSafrit under Social Media
From http://www.stevengroves.com 5350 days ago
Made Hot by: on September 15, 2009 2:03 pm

Considering a social media strategy? Thinking about taking your first steps into the social media pool? Here is a good first step: reading this post. It's by Steven Groves, Chief Evangelist of www.thesocialmediabible.com. This trinity will serve as the foundation for your social media strategy. Read More

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Creative Marketing: Hop Outside the Box with Chocolate Grasshoppers

Posted by tuckerleroy under Direct Marketing
From http://www.smbtrendwire.com 5350 days ago
Made Hot by: arthurbland on September 14, 2009 12:00 pm

David Hauser, Co-founder and Chief Technology Officer of Grasshopper, joins hosts Anita Campbell and Brent Leary to share some insider perspective and personal insight into Grasshopper's recent successful re-branding marketing campaign in which the stars of the act proved to be (yep, you guessed it) edible chocolate covered grasshoppers. Read More