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Offline Business is changing as buyers are becoming educated, opinionated, and deliberate in their purchases. Social Media has major influence-and business must learn how to learn from and subsequently influence their voice. Read More

LinkedIn and Twitter announced an integration today that should be interesting. Starting sometime today, LinkedIn users can automatically feed their Twitter status updates to their LinkedIn status updates. While LinkedIn's status update feature is right there for all to use, my experience is that people don't use it nearly as much as they shoul Read More

LinkedIn, which recently reached the 50 million user milestone, has long been considered the social networking site for professionals. If you're in business, it is basically expected that you have a profile there. Here are some of the things you should consider incorporating into your LinkedIn strategy. Read More

International selling is harder than selling to clients in your own country. Here are 12 reasons why international salespeople have a more difficult task selling to different cultures. Read More

According to Guy Maser, senior VP of marketing for GlobalSpec, it takes more than a good product or service to ensure a successful customer retention program and foster healthy long-term customer relationships. You must also pay attention to your customers' needs and meet them. Remember, customers will jump ship given any slight, perceived or real Read More

How can a start-up with a few employees and a tiny marketing budget get its name out there? Here are some suggestions for entrepreneurs on how to market their startup using social media. Read More

The past several weeks I've been giving a lot of thought to the work associated with and the consequences of re-branding something. The process made me sit down, think about re-branding in general, and do some research. Here's what I learned. Read More

Twitter added a new feature recently called Lists. I have to admit, at first I thought this was no big deal. I use desktop twitter clients like TweetDeck and Seesmic Desktop to create groups and lists already, so what's the big deal. Once I started playing around with Twitter's List feature I quickly became hooked and think there are some grea Read More

Deborah Shane, of Train with Shane, shared these tips in a conversation with me recently. They work. If you're considering entering the social media pool, try them. Read More