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It is hard building a business and even harder keeping up with all the technologies that go into participating in “Social Media” to help support and promote your business. I haven't even touched upon how many personal accounts you might have that don't stray or even worse, blend into your work life. There are so many articles written on work-life Read More

Your time in front of a prospective customer is extremely valuable. The hardest part of the sales process can sometimes be just getting quality time in front of the prospect to ask questions. When you get to this point, you definitely want to make the most of your opportunity. You never know, this might be your only chance to advance the sale. Read More

For many decades, perhaps the most successful client development strategy for both professional service firms and individual professionals has been one of focusing on a small number of high value clients. More recently, strategies have focused on building large "follower" lists - e.g. for email marketing purposes. Either strategy can work Read More

As a PR professional, I've been called a lot of things. Truth-stretcher. Spin doctor. Media suck-up. And of course, I shudder at most of these misconceptions, public relations being my livelihood. It demonstrates a valid point, however; public relations leaves a lot to be defined professionally speaking. Read More

Most think of marketing as advertising and most advertising is about getting a customer to buy your product or services. Of course, that's the end goal of business. However, marketing needs to educate your clients and prospects to be truly effective. Read More

Colly Graham a leading sales trainer and owner of salesxcellence replies: The first step in finding customers is to identify your target market. Know the key drivers that will stimulate action in your prospective customers. Establish a profile of your customers and determine why they buy. Ask yourself the following questions: What problems do yo Read More

9 benefits of a consistent blogging practice that are not often discussed as reasons to blog. Read More

This week Microsoft unveiled their rival search engine Bing, to challenge Google's market dominance. The company is attempting to position itself as a "decision engine" and is throwing its marketing... Read More

Procrastination is probably the number one trait that undoes more business owners than any other! I see clients get bogged down and putting off endlessly stuff they need to do to make their businesses more successful. Read More