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I know how a gazelle feels. There you are, working hard out on the savanna and then BAM! The predators descend, chasing you across the plains, licking their lips, watching your every move, ready to pounce at the first sign of vulnerability and squeeze every morsel they can out of you.

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How we handle our business and conduct ourselves has always been scrutinized, but now it’s available to a wider audience with a simple click of a mouse. So it’s important to monitor our online reputation and business and make sure both are displayed in the best light. Read More

I met Gini Dietrich after posting a review of her book Marketing in the Round, co-written by my friend Geoff Livingston. Geoff shared the review with Gini on Twitter. In no time, Gini and I started a friendship that continues today.

I don’t say these things to name drop or to gush over Gini. I s Read More

Still using spin to write your brand's story? Stop. Stop now. This blog post is a lesson mixed with a book review that tells you why you're damaging your business more than you probably realize by continuing to use spin doctors to sell your stuff. Read More

Keeping a clean business reputation is crucial to your success. This is how you gain trust and the confidence of your customers. Due to do the internet growth, in the last ten years, the importance of reputation has increased.

There is an entire industry dedicated to business reputation manageme Read More

In the second part of our series, we explain what Customer Relationship Management really is.

Hint: It's NOT just another buzzword. Read More

In Part 2, we give you a SAMPLE PITCH EMAIL that you can use with local press! Learn how to pitch the media with your retail store's big new idea. Whether you participate in an event or have another newsworthy idea, you can get publicity for your business. Read More

Most companies will undergo a re-branding or re-positioning at some point.
In an ever changing world, where the client is becoming more and more demanding, and presented (bombarded) with an endless torrent of advertising from companies vying for their custom, businesses need to adapt and adjust t Read More

It's always a good idea to give back, but apart from that, it can be a healthy thing for your business to do as well. Here's more information on how you can make a positive difference within your community. Read More