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A new online survey of more than 2,000 US small business by Internet2Go, an Opus Research advisory service, and MerchantCircle, suggests that a growing segment of small business owners are using social media to promote their businesses. The survey, conducted September 8-18, 2009, found that roughly 45 percent of respondents have a presence or profi Read More

Nice position on social media filling the role of branding, not advertising. Read More

How to use Twitter for business is the #1 question I receive. Luckily I found a super presentation that walks you through how to use Twitter for your business, and gives you 20 simple examples of how you can incorporate Twitter into your marketing and promotion today! Read More

When I talk to business owners about social media and blogging, it is always the risks they are worried about. What are the social media risks and how to do minimize the risks while still capitalizing on the social media opportunities? Read More

Though Twitter is powerful all on its own, integrating it into your site makes it even more robust. Finding ways to bring Twitter into your site can help you build community, get readers to retweet and promote your content, and can even help you gain followers by increasing your visibility and letting people know you're out there. Read More

Successful companies don't have ESP and they cannot see into the future. What makes them successful is that they listen and respond to what consumers want and need. That's an extremely important part of product development and marketing. Not to mention that it's also an ongoing process. Read More

A strong social media culture is beneficial for any company. An aggregated effort by the entire company can greatly increase your company's online presence. This essentially translates to free publicity. Read More

Social media marketing and the businesses that utilize it have become more sophisticated. More small businesses are beginning to understand how to best leverage online tools to build a community and recognize that engagement and interaction are the foundations of social marketing, but most don't know what's next. Read More

with limited resources, how should entrepreneurs engage in this time consuming but very much needed marketing strategy? Read More