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Lots of people complain about Twitter - but that's usually because they don't "get it". Watch this short video from best-selling online marketing author, Scott Fox, for the strategy approach that can make Twitter an important promotional tool for your business to make more money online. Twitter is a great marketing tool, and it's free! Read More

Offline Business is changing as buyers are becoming educated, opinionated, and deliberate in their purchases. Social Media has major influence-and business must learn how to learn from and subsequently influence their voice. Read More

LinkedIn, which recently reached the 50 million user milestone, has long been considered the social networking site for professionals. If you're in business, it is basically expected that you have a profile there. Here are some of the things you should consider incorporating into your LinkedIn strategy. Read More

How can a start-up with a few employees and a tiny marketing budget get its name out there? Here are some suggestions for entrepreneurs on how to market their startup using social media. Read More

Deborah Shane, of Train with Shane, shared these tips in a conversation with me recently. They work. If you're considering entering the social media pool, try them. Read More

Thanks to social media, the role of branding has changed. All businesses—even individuals—need to recognize the importance of managing their brand online. If you don't manage it, others will manage it for you, which is never a good thing. Read More

Amid the endless pronouncements about social media often shortened to "social" these days by consultants trying to sound like they know what they are talking about is the reality that social media is not a solution, or a sure bet. Here's what social media can't do: Read More

Google CEO Eric Schmidt told us through his speech that the Chinese will dominate the web in the future. Not just the Chinese, but I think the whole of Asia is rising up in the booming days of social media. Read More

Last week I took some heat from several people in response to a press release put out about a SMB survey done through MerchantCircle. The release showed a large percentage of survey respondents adopting social media for marketing purposes. The release and the related post were clear that the survey population was ahead of the curve (”active” Merc Read More