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One of the most popular and least successful models I see in new business plans for startups is the so-called Facebook model, providing free services to users while collecting revenue from ads to offset costs and grow the business. To make this work, you need heavy traffic on your site -- probably Read More

Do you know the difference between a trademark, copyright, and business name? Get the facts straight and help protect your small business! Read More

Small businesses have been at the core of America’s economy since people started calling this place America.
If you weren’t making it yourself, there was a shopkeeper in the middle of town peddling the wares you needed. Wagon running a little wobbly? Take it to a wheelwright.
Well, you’d be hard- Read More

Every new baby gets a name before it is introduced to the world, and yet some entrepreneurs continue to send me business plans with TBD (to be determined) in place of a business name on the front page. They don’t realize that the name they choose, or lack of it, sets an initial perception of the bu Read More

After reading “7 Mistakes to Avoid When Naming Your Business” by our President, Susan Payton, I wanted to write about naming a company from a marketing perspective. Read More

I know some entrepreneurs with successful businesses, and others who seem to have a great relationship with their family, but I can’t think of many who have both. Some people would argue that these two successes are mutually exclusive, but I’m not convinced. Read More

It was another great day hearing panelists at Maine Startup and Create Week. I sat in on a session about “Stories of Successful Pivots”. Read More

So you’re looking for the easiest business to start. While you’ll find lists and lists of ideas for starting a business, the answer is simple:

The easiest business to start is the one you’re most excited and passionate about.
Read More

The visibility of Google, Facebook and a few others continues to propagate the myth that the ultimate objective of every entrepreneur should be to take their startups public via an initial public offering at the earliest opportunity. Everyone thinks this is the route to become the next billionaire Read More