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This post is a look at some smart business highs and lows of 2012, and more smart things to look forward to in your business for 2013. A nice mix of blogposts, videos, do's and don'ts, my favourite being the last one! Read More

Every brand has a mandate to attract new customers at all times. Indeed, attracting new customers is one sure way to guarantee funds without going bankrupt.

Everyone has an opinion about the way their customers feel towards them. The more you show that you care about your customer, the more they Read More

When the last recession tossed 1000's of people out of work, some of them were pushed, not pulled, in a new direction: Their own business.

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Starting and managing a successful small business takes time, energy, money and a HUGE commitment. But the payoff can also be HUGE, in terms of personal accomplishment, satisfaction, happiness, and M0NEY! So just how committed are you?

Here’s 10 questions to help you find out:
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Everyone and their grandmother knows how blogs, Facebook, Twitter, Etsy, and Pinterest connect people who monetize their hobbies with the rest of the world.

Here are 27 other tools that make things so much easier. Read More

We don’t talk about breaking up with clients very often.

For those of you that are still in the process of becoming a copywriter or getting your first client, don’t let this scare you.

We don’t talk about it often because it doesn’t have to happen often.

The truth is that businesses grow. Read More

The Cost of Mediocrity is huge. This article picks up on the theme articulated in Seth Godin's new book - The Icarus Deception. Why is flying too low risky? From the CEO, right across the organization we can choose to create our best art, our best work, or we can get by, make do. But the opportunit Read More

Securing small business financing can be challenging. Whether you are just starting out or looking to grow, banks and lending institutions can be rigorous in their lending review practices. So what are lenders looking for in a potential loan applicant? Here’s what you need to know. Read More

For anyone following small business news in Ireland, it seems like the deck is stacked against them. But there are beacons of support throughout the country and one such is the Small Business Advice Programme. In this interview, John McSweeney, project manager, tells us about this business support. Read More