Published small business news | BizSugar

Posted by LeeAdams under Online Marketing
From http://www.marketingvox.com 6224 days ago
Made Hot by: on November 16, 2007 5:47 pm

A coalition of consumer privacy groups is expected to propose the online equivalent of the Do Not Call list, reports Advertising Age. Groups including the Center for Democracy and Technology, Electronic Frontier Foundation and others, have announced a press conference for today. The groups are expected to propose changes to how advertisers disclos Read More

Vote

0 Comment

Bill extending Internet tax ban goes to Bush

Posted by LeeAdams under News
From http://news.yahoo.com 6224 days ago
Made Hot by: on November 16, 2007 5:47 pm

The House of Representatives approved legislation on Tuesday extending a moratorium on state Internet access taxes for seven years, sending the bill to the president to sign into law. Internet service providers say the price of Internet access could rise by as much as 17 percent if the moratorium on state taxes was allowed to expire. Read More

Vote

1 Comment

Five Questions for Direct Mail Copywriters

Posted by wontonu under Direct Marketing
From http://www.targetmarketingmag.com 6224 days ago
Made Hot by: on November 14, 2007 8:21 pm

In his DMA 07 Conference and Exhibition presentation, “Running Red Lights: The Keys To Creating Dazzling Direct Mail,” Steve Penn, CEO and executive creative director of Penn Garritano Direct Response Marketing, said he likes to think of the direct mail package as a touchpoint for the entire brand experience. Copywriters always should “tell a stor Read More

Vote

1 Comment

Social Media and Conversational Marketing Portends Revamp of Marketing P's

Posted by wontonu under News
From http://blogs.mediapost.com 6224 days ago
Made Hot by: on November 14, 2007 7:22 pm

Social media and conversational marketing will outpace that of traditional marketing by 2012. Nearly 57% of respondents report that in 5 years time, what they spend on conversational marketing will be greater than that of traditional marketing, while another 24% believed it would be the same as traditional marketing. Significantly, 81% of marketer Read More

Vote

0 Comment

E-Mail Open Rates Hinge on 'Subject' Line

Posted by wontonu under Online Marketing
From http://www.emarketer.com 6224 days ago
Made Hot by: on November 14, 2007 7:21 pm

Personalized e-mails boost open rates, according to a MailerMailer study. The e-mail service provider found that personalized "subject" lines in particular increased the number of times recipients opened their mailings. The "subject" line is so important that, even when marketers have recipients' permission, the wrong line can still mean trou Read More

Vote

1 Comment

The Dark Art Of SEO

Posted by ArmadaIG under Online Marketing
From http://www.webpronews.com 6228 days ago
Made Hot by: on November 14, 2007 12:50 am

The title of this article is designed to illustrate the point of this article. Today we won't be taking a look at black-hat search engine optimization tactics. Admittedly, I've toyed with them in a “know your enemy” kind of way but I'm no expert on advanced cloaking techniques nor effective link sp@mming tactics. What we're going to cover here Read More

Vote

1 Comment

FTC rings up fines for 'Do Not Call' violations

Posted by ureach under Legal
From http://redtape.msnbc.com 6229 days ago
Made Hot by: on November 13, 2007 12:34 am

With 150 million phone numbers now registered on the Federal Trade Commission's Do Not Call list, it seems clear most consumers don't want to receive unsolicited marketing phone calls. But apparently, it's not clear to everyone. The FTC on Wednesday announced multimillion-dollar penalties against three companies -- lender Ameriquest Mortgage Co., Read More

Vote

0 Comment

Are Manufacturers Fed up with Internet Retail?

Posted by TerryJackson under Marketing
From http://www.smallbusinessnewz.com 6228 days ago
Made Hot by: on November 12, 2007 11:22 pm

Internet retailers are notorious price cutters, and manufacturers are getting fed up. I have been watching with interest the war between internet retailers and manufacturers for years, but there are signs that the battle is getting hotter. Read More

Vote

0 Comment

'In-Context' Web Ads Better for Brand Recognition, Ad Recall

Posted by alphalife under Online Marketing
From http://www.marketingvox.com 6229 days ago
Made Hot by: on November 9, 2007 7:51 pm

Advertising placed on relevant content pages on neutral and general-interest websites outperformed the same advertising on out-of-context pages, according to a pilot study. Moreover, the ad's performance on in-context pages of neutral and general-interest websites equaled the performance of the same ad on a highly relevant website. The study conc Read More

Vote

0 Comment

Three Simple Steps to Improve Your Link Network : Kate DeBevois : Target Marketing

Posted by JohnH under Marketing
From http://www.targetmarketingmag.com 6285 days ago
Made Hot by: on November 9, 2007 6:53 pm

At the recent eTail conference held in Washington, D.C., Brad Wolansky, director of e-commerce for Manchester, Vt.-based outdoor lifestyle provider T Read More