Published small business news | BizSugar

Posted by Becky under Management
From http://www.inc.com 6212 days ago
Made Hot by: on November 25, 2007 7:42 pm

Every weekday at 9:30 a.m. sharp, the executive team at Bishop-Wisecarver, a Pittsburg, California, manufacturing company, files into the boardroom. They stand around the table; no sitting allowed. Then rat-a-tat-tat--each fires off a brief synopsis of the items on his or her frontmost burner. Ten minutes later all are back in the office armed wit Read More

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Jerry Seinfeld's Productivity Secret

Posted by dobbie under Self-Development
From http://lifehacker.com 6215 days ago
Made Hot by: tiroberts on November 25, 2007 5:54 am

Years ago when Seinfeld was a new television show, Jerry Seinfeld was still a touring comic. At the time, I was hanging around clubs doing open mic nights and trying to learn the ropes. One night I was in the club where Seinfeld was working, and before he went on stage, I saw my chance. I had to ask Seinfeld if he had any tips for a young comic. W Read More

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Heading Straight for the Gay Market

Posted by LeeAdams under News
From http://www.emarketer.com 6212 days ago
Made Hot by: on November 25, 2007 4:20 am

A century ago no one “dared speak its name.” Today, advertisers are eager to talk to gays, lesbians, bisexuals and transgenders. It is estimated that the gay, lesbian bisexual and transgender (GLBT) market in the US numbers approximately 15 million and represents annual purchasing power of $660 billion. ”With more disposable income and discretiona Read More

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5 Easy Ways to Make Your About Us Page More About Your Customers

Posted by JohnH under Online Marketing
From http://www.searchengineguide.com 6213 days ago
Made Hot by: on November 25, 2007 4:17 am

For many sites, visitors that find their way to your About Us page tend to have a somewhat higher conversion rate than those that don't. Potential customers that do visit this page are showing a bit more than a casual interest in what your site has to offer and are looking for additional signals of trust. The About Us page can play an important f Read More

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Manage Your Energy, Not Your Time

Posted by alphalife under Self-Development
From http://www.bnet.com 6216 days ago
Made Hot by: on November 24, 2007 12:24 am

Organizations are demanding ever-higher performance from their workforces. People are trying to comply, but the usual method--putting in longer hours--has backfired. They're getting exhausted, disengaged, and sick. And they're defecting to healthier job environments. Longer days at the office don't work because time is a limited resource. But p Read More

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Women's Consumption for Sports

Posted by alphalife under News
From http://www.bigresearch.com 6216 days ago
Made Hot by: on November 24, 2007 12:21 am

Choosing between soap operas and the NFL is not something marketers may consider when putting together media allocation plans for reaching females. However, marketers may want to consider the NFL as an option as women are more likely to be regularly or occasionally watching sports than they are soap operas according to BIGresearch's Simultaneous M Read More

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It's Not the Media That Matter, but the Modes

Posted by ArmadaIG under Advertising
From http://bosacksarchive.blogspot.com 6219 days ago
Made Hot by: on November 21, 2007 3:31 am

Consumers don't think in terms of media when they're actually experiencing it. They think in terms of what they want to do and what they want to get out of their media experience. If they're craving entertainment, they want to be entertained. If they're seeking knowledge, they want information. If they feel like sharing, discovering or express Read More

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Emotionomics, Anyone?

Posted by Becky under Marketing
From http://www.clickz.com 6220 days ago
Made Hot by: on November 21, 2007 1:08 am

Now that we're in the new era of consumer control, it's a good time to rekindle discussion of the role of emotion in marketing. Dan Hill, president of Sensory Logic, a Minneapolis-based research consultancy specializing in sensory-emotive strategies, just published a new book, "Emotionomics: Winning Hearts and Minds."

Feelings matter, Hill Read More

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10 Ways to Grow Referrals and Loyalty by Sending Personal Cards

Posted by Becky under Sales
From http://www.businessknowhow.com 6221 days ago
Made Hot by: on November 18, 2007 7:13 pm

Even though it's one of the most powerful ways to build your business, most business owners don't send out personal cards because they don't know when it's appropriate, what to say, or they feel it doesn't apply to them because their business is DIFFERENT.

In order to create a bond, clients need individual attention, acknowledgement and a Read More

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Management Techniques for Bringing Out the Best in Generation Y

Posted by Becky under Management
From http://www.cio.com 6221 days ago
Made Hot by: on November 18, 2007 7:13 pm

There's been a lot of talk recently about Generation Y. Its members, born between 1982 and 2005, are known for their sense of entitlement, outspokenness, inability to take criticism, and technological sophistication. Fortune deemed Generation Y in its May 28, 2007, issue the most high-maintenance, yet potentially most high-performing generation i Read More