Published small business news | BizSugar

Posted by blueenergy under Startups
From http://www.readwriteweb.com 6173 days ago
Made Hot by: on January 3, 2008 8:06 pm

These tips are meant for technology startups, but many of the ideas apply just as well for any startup. This is a collection of startup tips covering software engineering, infrastructure, PR, conferences, legal and finance. They describe best practices for an early-stage startup. We hope that you will find these tips useful, but also please rememb Read More

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Paying for PR -- But Only When It Works

Posted by ArmadaIG under Public Relations
From http://online.wsj.com 6173 days ago
Made Hot by: on January 3, 2008 7:05 pm

A mention in a news article or television broadcast can have a big payoff for a little-known business. But small companies often struggle to get such media coverage. Most can't afford the big fees traditional agencies charge or in-house expertise to guide them. And solo efforts may yield only rejections or, worse, bad press. So many small compani Read More

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How Can Small Business Compete in a Highly Competitive Paid Search (PPC) Market?

Posted by blueenergy under Online Marketing
From http://www.searchengineguide.com 6173 days ago
Made Hot by: on January 3, 2008 1:29 am

There are times where it can be difficult for small business to compete in the paid search environment. As the cost of targeting keywords on venues such as Google AdWords continues to increase, many small businesses are finding it difficult to keep pace. We recently encountered a scenario like this with a client's Google AdWords campaign. The mai Read More

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Are contextual web ad clickers poor and stupid?

Posted by suzyQ under Online Marketing
From http://www.seobook.com 6173 days ago
Made Hot by: on January 3, 2008 1:29 am

According to Aaron Wall, "As an advertiser and a publisher I have ad CTR data spanning hundreds of millions of impressions and about a million ad clicks across a wide array of verticals. One of my early opinions on contextual ads and search ads was that people are far more likely to click ads if they are desperate, stupid, or ignorant. While I wa Read More

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A P2P Lending Alternative

Posted by dobbie under Raising Capital
From http://www.smallbizresource.com 6186 days ago
Made Hot by: on January 2, 2008 10:37 pm

There are banks and credit unions and loan sharks. Now you can add a new funding option to the list and it's one that small businesses, with good solid credit, may find extremely beneficial. Simply, the Lending Club uses social networking to hook lenders and borrowers together. It's like the Match.com of credit. Those with good credit reports ca Read More

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Small Businesses Rely on Traditional Advertising While Embracing Online

Posted by readwacker under Advertising
From http://www.marketingcharts.com 6186 days ago
Made Hot by: on January 2, 2008 7:52 pm

Most small businesses still see print Yellow Pages advertising as their most effective way to generate sales leads, but many are also eager to integrate effective internet options into their overall marketing approach, according to a new survey of 1,000 small businesses. Some 63% of small businesses (25 or fewer employees) advertise in a printed Y Read More

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Watch out for the 'evil twin' when using public Wi-Fi

Posted by Becky under Technology
From http://www.usatoday.com 6186 days ago
Made Hot by: on December 30, 2007 11:32 pm

Few things expose your work to greater security risks than latching onto a public Wi-Fi service. Most people don't realize the risks, and even fewer have the ability to perform the geeky tasks that would fix it.

Computer criminals can "sniff" the traffic in a cafe, or set up a fake hot spot that you might innocently log into. When that happe Read More

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Smaller Business Will Increasingly Bypass Traditional Funding Methods

Posted by dobbie under Raising Capital
From http://bmighty.com 6186 days ago
Made Hot by: on December 30, 2007 11:32 pm

How will small and midsize business fund their IT spending next year? Don't be surprised if many turn to online peer-to-peer (P2P) lenders. P2P lending will continue to surge in 2008, even as the economy teeters on recession. According to the Wall Street Journal,"Roughly $100 million in new person-to-person loans will be issued this year [2007], Read More

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OpenOffice.org 2.3 Impresses

Posted by ArmadaIG under Technology
From http://www.eweek.com 6190 days ago
Made Hot by: on December 30, 2007 9:34 pm

Review: OpenOffice.org 2.3 sports a nifty set of feature improvements, but the suite's sweetest features remain its low cost (free) and its strikingly broad platform support. The release of OpenOffice.org 2.3 brings several significant improvements to the open-source office productivity suite, including easier upgrade paths for existing Microsoft Read More

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Serial Entrepreneur on Fundamentals of Building a Successful Business

Posted by Becky under Startups
From http://knowledge.emory.edu 6189 days ago
Made Hot by: on December 28, 2007 10:20 pm

With over 50% of all new businesses failing, there's got to be a better way. Building a successful business is certainly difficult. It's fraught with problems over sales, capitalization, and poor management, says Charles F. Goetz, adjunct professor of organization and management and a distinguished lecturer in entrepreneurship at Emory University' Read More