25 Percent Of Small Business Owners Are Out Of Their Minds

Avatar Posted by suzyQ under Technology
From http://www.informationweek.com 6190 days ago
Made Hot by: steefen on December 18, 2007 4:49 am
According to a study conducted by AT&T, fully one-fourth of small business owners don't bother to concern themselves with the security of their business's data. Chances are you and your organization do business with SMBs. Which means that it's your information that is being left unprotected. That should make you angry. The results are really st Read More

Price Reductions Can Backfire

Avatar Posted by Becky under Marketing
From http://www.marketingprofs.com 6194 days ago
Made Hot by: on December 17, 2007 11:49 pm
The goal of marketing promotions is to stimulate short-term sales. This dictum leads many marketers and small-business owners to reduce prices. However, as Michael Goodman explains, cost cutting is not always the best or most effective way to achieve this goal.

Sound counterintuitive? After all, if the goal is to increase sales, wouldn't cutt Read More

Seth Godin: Sliced bread and other marketing delights

Avatar Posted by JohnH under Marketing
From http://www.youtube.com 6195 days ago
Made Hot by: Ideas2Deals on December 16, 2007 10:32 pm
This isn't a new video, but it's one of my favorites by Seth Godin, so I thought I'd share it for those of you who haven't seen it yet. It's about how the best ideas can fail if you don't know how to spread the word -- how to make the idea appeal to early adopters -- how to create an idea that's truly remarkable. Read More

Company Parties for As Few As Two

Avatar Posted by Becky under Human Resources
From http://www.businessknowhow.com 6195 days ago
Made Hot by: on December 16, 2007 10:29 pm
Just as large corporations are throwing their huge holiday galas, complete with orchestras, lavish meals and elaborate decorations and presentations of special bonuses and gifts, your small or home-based business can have its own end-of-the-year celebration. Indeed, you might choose to scale down the band and the buffet (perhaps, eliminate them fr Read More

Thrive in a Slowing Economy - Podcast

Avatar Posted by Becky under News
From http://www.businessweek.com 6195 days ago
Made Hot by: on December 16, 2007 10:29 pm
How can small businesses not only survive, but thrive, in a slowing economy? Brad Sugars, chairman and CEO of business coaching firm ActionCOACH, gives specific ways to prepare for 2008. Read More

8 important consumer trends for 2008

Avatar Posted by Becky under News
From http://trendwatching.com 6196 days ago
Made Hot by: on December 12, 2007 4:43 am
Here are eight trends to watch and capitalize on in the new year. Read More
Not so long ago, IPO was considered a four-letter word. After the IPO bubble burst in 2001, there were so few small businesses that could go public that it seemed as though the opportunity was lost forever. But if the momentum building in 2007 is any indication, the curse may finally be lifted. This year, IPOs are on track to exceed--in both numbe Read More

10 Things You Should Know about VOIP

Avatar Posted by mssux under Technology
From http://www.eweek.com 6200 days ago
Made Hot by: on December 11, 2007 1:08 am
If you're not on the VOIP (voice over IP) bandwagon yet, you're likely planning to jump on soon. With Microsoft's entry into the space last year, VOIP has gotten more attention than ever before. Both large and small companies alike are adopting the technology, and the choices---as well as the complexity—are increasing. Here are 10 things to keep i Read More

Marketing Executives Identify Top Marketing Trends, Concepts in 2008

Avatar Posted by suzyQ under News
From http://www.marketingcharts.com 6200 days ago
Made Hot by: on December 10, 2007 6:25 pm
Web and green marketing are hot; Boomers are still the most important demo, though women, Gen X and Y, and Hispanics are catching up; and marketing basics are more important than ever, according to (pdf) a new survey of marketing executives conducted by Anderson Analytics. The survey focused on top marketing concepts, buzzwords, global areas of op Read More

Web 2.0 shows promise for reaching SMB users

Avatar Posted by alphalife under Online Marketing
From http://www.btobonline.com 6202 days ago
Made Hot by: on December 10, 2007 6:17 pm
Small and midsize businesses are increasing their use of Web 2.0 tools as information sources, providing greater opportunities to marketers that are trying to reach this audience, according to a new study from market research company Bredin Business Information. It examined which online tools SMBs use, how they use them to receive business informa Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!