The battle to win and keep customers in an increasingly competitive and crowded marketplace has become tougher as more companies and products are available to the free world. In response to these competitive pressures, companies are increasing efforts to build customer loyalty --commonly referred to as relationship marketing -- but have these effo
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Relationship Marketing Builds Illusionary Loyalty as Salespeople Capture Customers' Hearts
Posted by jnelson under SalesFrom http://www.newswise.com 6210 days ago
Made Hot by: on November 29, 2007 6:03 pm
Personal Assistants on Call, Just Not in the Next Office
Posted by ArmadaIG under Human ResourcesFrom http://www.nytimes.com 6211 days ago
Made Hot by: on November 29, 2007 6:02 pm
IN the latest twist on the information-age truism that technology is making the world even smaller, entrepreneurs in India are trying to build a new market for the offshore services they offer: helping small businesses cope with even the most mundane day-to-day tasks. Thanks to Indian companies like Brickwork India and GetFriday, even sole proprie
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The Qualities of a Good Digg Title
Posted by LeeAdams under Online MarketingFrom http://www.pronetadvertising.com 6212 days ago
Made Hot by: on November 29, 2007 5:42 am
Each day, thousands of stories are submitted to Digg by its users, who often have vastly different reasons for submitting them. Some use Digg as just a personal bookmarking service, while others submit their own content in the hopes that it will get attention from others. Still others just want to share good, quality content with the world. In any
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Get Demographic And Geographic Market Research Data For Free
Posted by LeeAdams under NewsFrom http://www.pinnycohen.com 6212 days ago
Made Hot by: on November 29, 2007 4:42 am
Market research has the power to make or break any business idea you have. Luckily, the U.S. Census Bureau tracks just about every useful detail about our cities. Whereas it would normally be a major headache to sift through all of the data, I use a site that cuts down my research time to just a few minutes. Enter ZipSkinny.com, still in beta, w
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Facebook in Pinstripes
Posted by alphalife under StrategyFrom http://blogs.bnet.com 6216 days ago
Made Hot by: on November 25, 2007 7:43 pm
Forget Microsoft Office and Excel. Your next powerful business tool could be Facebook. Andy McAfee, a Harvard Business School professor and an expert on Web 2.0 technologies and their applications in business, argues that social networking software brings certain types of people together in a much more efficient (and potentially cheaper) way than
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Pre-written emails to the rescue
Posted by Becky under MarketingFrom http://www.ducttapemarketing.com 6213 days ago
Made Hot by: on November 25, 2007 7:43 pm
Email is awfully invasive, no way around it these days, but it's also awfully effective for all types of communication and response. One of the ways that I've found to get a little bit of control over the beast, while also making sure that my responses are well crafted, is to pre-write email responses to many of the common requests I receive. The
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Five Common Paid Search Mistakes That Can Sink Your Campaign
Posted by JohnH under Online MarketingFrom http://www.searchengineguide.com 6213 days ago
Made Hot by: on November 25, 2007 7:43 pm
While learning how to effectively manage a paid search advertising campaign can take quite a bit of time, there are plenty of quick and easy ways to increase your chances at success. This article aims to outline five common mistakes that end up keeping small businesses and in-house marketers from maximizing the potential of their pay per click cam
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What CEOs Will Admit Out of the Office
Posted by dobbie under NewsFrom http://www.inc.com 6212 days ago
Made Hot by: on November 25, 2007 7:43 pm
The 26th Inc. 500 Conference, held in Chicago in September, attracted a record crowd of founders and CEOs of America's fastest-growing companies. In between speeches, we asked a random sampling of 30 CEOs to describe their businesses back home, their love lives, and their political sensibilities. Here are the results of our completely unscientifi
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Top 10 SEO Trends & Tips
Posted by suzyQ under Online MarketingFrom http://www.wdfm.com 6216 days ago
Made Hot by: on November 25, 2007 7:43 pm
A great summary of the latest in search engine optimization. For example, find out what Google thinks your website is about by using the Keyword Tool. Plus, it's not directly stated, but if you've got a web videos, host them on YouTube rather than use your own bandwidth. It's more likely you'll show up on the top of Google SERPs.
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Improve Your Homepage Performance Significantly
Posted by louienews under Online MarketingFrom http://chiefmarketer.com 6213 days ago
Made Hot by: on November 25, 2007 7:42 pm
If you're in the middle of a homepage design review like we are here at MarketingSherpa, you know there's a lot to consider. Here's a handy checklist of eight improvements worth testing.
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