Seth Godin is at it again. In his new book, “Meatball Sundae: Is Your Marketing Out of Sync?” — available on December 27th — Seth Godin dissects the 14 trends marketers need to embrace to avoid eating meatball sundaes, which Godin explains as such: A meatball is a worthwhile commodity. They are things we need and sold to everyone. The sundae is th
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When New Marketing Fails: Who Wants a Meatball Sundae?
Posted by JohnH under NewsFrom http://blogs.bnet.com 6186 days ago
Made Hot by: on December 28, 2007 2:07 am
Entrepreneurial 'Therapy': Deals, Divorce, Downsizing
Posted by Becky under Self-DevelopmentFrom http://online.wsj.com 6190 days ago
Made Hot by: on December 28, 2007 12:13 am
Once a month, eight New York area entrepreneurs cancel all appointments, power down BlackBerrys and cellphones and gather in a cone of silence. For three hours, they unload the triumphs, and more often, stresses, not shared with spouses, friends or boards: a marriage on the rocks, the pain of firing a long-term employee, depression that's usurped
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Software License Fines Fall Hardest on the Smallest
Posted by ArmadaIG under LegalFrom http://www.midmarket.eweek.com 6196 days ago
Made Hot by: on December 24, 2007 5:24 am
Most small and midsize businesses aren't even aware when they violate a software license, according to software industry sources, but that doesn't stop the fines from piling up. Nearly 90 percent of the fines collected annually by the Business Software Alliance for software license violations falls on small and midsize businesses, many of whom h
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Price Most Important Factor for Online Shoppers
Posted by melanee under MarketingFrom http://www.marketingcharts.com 6190 days ago
Made Hot by: on December 24, 2007 3:25 am
Uncertainty about the economy is driving bargain hunting, as money-related issues dominate consumer priorities when shopping online. Price and free shipping stand out as clear favorites - with special promotions or coupons a distant third, according to a national survey conducted in late November.
The survey, conducted by Aegis Group's Synovat Read More
The survey, conducted by Aegis Group's Synovat Read More
New Data Research Portal Offers Up Advocacy
Posted by suzyQ under ResourcesFrom http://www.smallbizresource.com 6190 days ago
Made Hot by: on December 24, 2007 3:23 am
There's a new neat little site you might want to bookmark.
One of the biggest small-business organizations has launched a new research portal that advocates and offers up support for today's SMB shops. The National Federation of Independent Business, whose mission is to promote and protect the right of businesses to operate and grow, just launc
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More businesses adding social networking to strategy
Posted by TerryJackson under MarketingFrom http://www.bizreport.com 6193 days ago
Made Hot by: on December 24, 2007 3:22 am
A new study has found that businesses are increasingly looking to social networking and user-generated channels to improve their levels of customer engagement. Ninety percent of respondents to the Annual Online Customer Engagement Report said that a customer engagement strategy was “essential” or “important” to business operations. The research, c
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Helping Search Engines Find Your Press Releases
Posted by TerryJackson under Public RelationsFrom http://blogs.bnet.com 6190 days ago
Made Hot by: on December 24, 2007 3:22 am
Considering how focused PR people are with having a 'social media strategy,' I'm still a little surprised when I see press releases online that aren't optimized for the web. Come on people — it's not that hard! The first and easiest thing to do is to embed links in the body of your press release. Pick out the key phrases in your press release — yo
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Why business relationships are deeper than friendships
Posted by ArmadaIG under SalesFrom http://blogs.bnet.com 6190 days ago
Made Hot by: on December 20, 2007 11:06 pm
It's often been said that B2B selling largely consists of developing a relationship with the customer. Most sales pros think that a customer relationship should like a friendship. Wrong. You can be friends with plenty of people and never get any business from them. So here's a secret that Jerry Acuff, author of The Relationship Edge in Business re
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KC Entrepreneur: Top-Flight Dart Company Targets Success
Posted by JohnH under Success StoriesFrom http://www.kcsmallbiz.com 6187 days ago
Made Hot by: on December 19, 2007 5:39 pm
Terry Maness enjoyed being a Horizon Darts investor, but never intended to take an active role in the company. When her husband died unexpectedly nearly three years ago, Maness faced the choice of selling the company, closing it or stepping in to keep her husband's dream alive. “I have no business background at all,” Maness said. “I was completel
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Skills can be taught, personality is forever
Posted by jnelson under Human ResourcesFrom http://blogs.ittoolbox.com 6192 days ago
Made Hot by: on December 18, 2007 8:36 am
Employers are putting an increasing focus on employee personality to ensure that they can work within the team framework, and have a better understanding of the job requirements. An excellent write up in the SeattlePI goes in detail on the subject, and is something that I have noticed that more and more clients are doing. They want people who can
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