The phrase "direct mail is dead" has become a bit of a marketing cliche. While I agree that I generally pay less attention to direct mail than I did years ago, I seem to receive just about as much mail volume as ever. Anyway, the attached article offers some tips on getting more from your targeted Read More
Dennis Chang is changing the way text messages are used. In a world where all forms of communication seem to target the masses, text messaging seems to be the final frontier where mass-messaging has yet to saturate the market. Companies like GroupMe and Beluga are growing at rampant paces, and Lexe Read More
From demographics to buying behavior traits and customer interests, learning more about your ideal customer and your target market will help you maximize your marketing campaign budget and revenue results --

With tighter marketing budgets, zeroing in on your target market territory and target cu Read More
A mobile SMS marketing campaign can be used to drive a lot of business through your doors during off peak hours. This is important to create long term growth. Read More
f your business predominantly operates online, you will no doubt have invested in web-based advertising. However, overlooking offline marketing altogether would be a mistake. Read More
Many businesses don't put any attention into their marketing. This is one of the biggest reasons for business failures. Just opening your doors and hoping customers show up isn't good business. Read More
Good data hygiene is a responsibility of all direct marketers. Read these tips and keep your email marketing data clean and focused. Read More
Did you know that simply registering a business name doesn't stop someone else from using it? That's why you should protect your business name by registering it as a trademark. Read More
While personal branding has become big news in the online world with everyone and their mothers seemingly creating a name for themselves by creating a “brand” around their product or service, personal branding when you’re not online is equally important Read More
This article uses the example of Toyota's recent spamming faux pas during the Superbowl to illustrate how every business, organization or corporation big or small needs to look out for social media pitfalls. A suggested solution is more stringent use of a CRM solution to control the target audience Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!