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Few customers know what that means. But as a promotional effort, the strategy has worked -- primarily because the strategy itself is interesting, which makes for a good local news story, which generates publicity and traffic. Read More

Social Media as a Marketing tool is still quite new with people still trying to work out optimum expenditure on the medium and discussing the probability of fixing analytics on the medium. How much impact does a Tweet make? What's the return on investment? We recently did an article on social media and brand reputation. Earlier, emarketer has publ Read More

Social media moves so fast, it's hard to keep up. Here are the week's top stories in scan-friendly format: * Twitter is Bigger Than MySpace in Britain * Trying To Get Around Paying Taxes, Don't Boast on Social Media Sites * More Figures on Facebook's Worldwide Popularity * Boomers Feel Left Behind By Social Networks * Soci Read More

Someone recently ask me, “What are the critical things they should do to drive more sales for their business?” I decided to provide all of my readers with a specific breakdown of how I personally try to build my sales week! Read More

A new online community may help forge business relationships using a Wiki format. Greg Cruey of BootStrapMe.com, who has been contributing to the site, posted recently on its status. "I've been contributing over the last few months to the content of a vibrant and growing site that points toward the future of the Internet and has profound potenti Read More

Stephanie Chandler of Small Business Growth Strategies shares these five tips for a better business card. Number one? Put you face on the thing. "It's not about vanity and it's not just for Realtors anymore!" says Chandler. Interestingly, Web gurus often say the same thing about your blog. Let people know who's behind it and what you're all ab Read More

Yahoo has unofficially rolled out its meme micro-blogging service in English after its soft launch in Spanish and Portuguese. Meme is currently available through invites only. It obviously has the ambition to grab a share in the micro-blogging market; with Twitter currently at the top of the league. Read More

Why SERM (Search engine reputation management) is an important part of brand reputation management? A post on brand reputation management highlighting the importance of brand image of your product & your company in SERPs (Search Engine Ranking Pages) Read More

Sellers need to cope with day to day realities of selling. What some may see as dirty tricks by buyers, are just daily occurrences that sellers just need to prepare for and deal with. Read More