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At first it was a cute idea. Now it's become commonplace. Are you tired of seeing countless numbers of white papers, articles, and blog posts using numbers in titles. This blog post will provide "three" reasons why you should wean yourself off this bad habit. Read More

What every small business owner should start doing now with social media marketing by Chris Brogan. Read More

Who calls a TV a "television" anymore? Or a phone a "telephone" or a fax a "facsimile?" Or who calls pants "slacks." If you do, stop. It makes you sound old. And out of it. Read More

Many sales people tend to focus on establishing a relationship with prospects who end up being their Friend but not their client. Is that a sound approach? Read More

Measuring Buzz Marketing results is all about proper lead generation strategies and having a sales process. All too often, people want Buzz Marketing and they think that if there is a lot of buzz, things will just happen. Sometimes that may be true - but more likely you willl generate some interest that will quickly fade and result in little actu Read More

I bet not many of my readers can't wait till the next book on economics comes out. Well, rarely having any interest myself in such books, I have been quite surprised by the extent to which two recent books from high priests of the dismal science held my attention. The first book I read was Dan Ariely's Predictably Irrational: The Hidden Forces Read More

With Twitter's open API, a lot of new websites have flourished that provide additional services to the minimalism of Twitter. Because of the incredible popularity of Twitter, existing websites have added in 'tweet this' functionality, and new sites adding extra engagement built around the twitter engine. Following are a few of my favourites— Some Read More

Small business advertising tips from Business Week include seven basic reasons why advertising may not be working. Steve McKee of Business Week says a recent informal LinkedIn poll shows 91 percent of consumers are just not paying much attention to advertising messages. And it's a pretty safe bet this applies across the board whether you're taki Read More

The Paradox of Choice. Whether we buying a pair of jeans, ordering a cup of coffee, selecting a long—distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions - both big and small - have become increasingly complex due to the overwhelming abundance of choice with which we are presented. Read More