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Surveying customers after they've made a purchase — or signed a service engagement or support contact — is one of the best ways to identify which customers you might be in danger of losing. According to Jeffrey Henning, founder of Vovici, which offers comprehensive survey software, panel management, and online community solutions, there are four k Read More
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Stop wasting time trying to manage time, you can sell more by using it. Read More
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I came across Michelle Bowles' post offering tips to help corporate blogs stand out and I thought it would be a good idea to review the tips and also apply here to a small business audience. No doubt small business and Corporate America have plenty of differences, but there are things we can learn from Corporate America and vice versa. So let's fi Read More
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Australians are a brand-minded people and in accordance with many of the developed nations of the world, brands like Google, Nokia, Sony and IKEA score high. In addition to this, some local treats such as Vegemite and Tim Tams have a strong following to say the least. George Patterson Y&R Brand Asset Valuator (BAV) recently made an investigation i Read More
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What prompted you to see your last first-run movie? Like most, it was probably the movie trailer you saw in the theater or on TV. Your Executive Summary is a lot like that movie trailer. This blog post will give you some pointers you can use to get your Executive Summary to work for the reading of your white paper just like a good movie trailer do Read More
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This is an awesome tool list for word of mouth marketing by, Clay McDaniel. Read More
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Having been live for only a year, we'll gladly take a moment to pat ourselves on the back for making Blog Rank's Top 100 list of small business blogs. It's certainly an honor to be in the company of such well-respected blogs that have not only been around for a lot longer than ours, but who also are viewed as some of the most well-respected blogge Read More
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Some small business owners are so focused on attracting new customers they forget to take care of the ones they already have. And neglected customers will certainly be ripe for the picking by the competition. Here are some easy and inexpensive ways to make sure your regulars keep coming back. Read More
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This story from CNN Money.com Small Business tells the story of using online marketing to turn customers into repeat customers. An important part of that online marketing, says the story, is keeping lists of customers who visit and buy from your site. These are the best possibilities for further sales in the future. Keeping track of your customers Read More
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Obtaining a continuous stream of home renovation jobs can be challenging even for the best contractors and especially during a recession. The best way to get a job is to maximize the number of leads you get. You can find leads by direct referrals from satisfied customers, online through lead generation/bidding websites or through a combination of Read More
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