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Crowd-sourcing: it's a term that's being thrown around a lot these days by marketers and journalists alike to describe the increasing trend of using Web 2.0 and social media to achieve business goals. The official definition as stated by the term's founder, Jeff Howe, is “the act of a company or institution taking a function once performed by empl Read More
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I've written over and over again about the salesperson who talks too much in this blog and elsewhere. Yet, the problem continues. Salespeople have a tendency, I'm afraid, to over-talk. Read More
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This is a story of how I was able to get my daughters to get beyond their fear of flying to have a vacation of a lifetime and the similarities in some cross-cultural hurdles. Read More
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Some businesses lose sales because their international clients do not have the same understanding or expectation of what is offered or promised. As usual the cultprit is cross-cultural differences. Here is how to begin to improve your cross-cultural explanation skills. Read More
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Cultural differences mean that our clients might have different expectations than we expect. An accurate appreciation of your international clients' expectations can help you improve your international marketing, but it can also help you to establish a good foundation for trust. Read More
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Find some useful tips for choosing a perfect search engine optimization (SEO) company that fulfills your requirement and provides good value for money. Read More
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An intranet is a web site that can be accessed only by authorized people. It can provide a central location for corporate information you want to keep internal. Read More
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No organization would ask an intern to manage its communications or marketing departments. So why do so many of them put volunteers in charge of their all-important social media efforts? Read More
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Remember those "Choose Your Own Adventure" books, where you determined the plot arc by deciding which page to turn to? Well, our upcoming 3-hour online We Are Media event will debut our "Choose Your Own Expert" format. The best part: any path you choose will be a good one. We've gathered some of the top nonprofit social media experts to help Read More
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Conventional wisdom about how to “get the word out” about your products is focused on finding and relating to the “influencers.” If you do this, so we're told, you will get the “big hit” from a mention in a powerful blog or mainstream media publication and that will drive traffic to your website, generating leads that turn into closed business. No Read More
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