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I'm now preparing a speech for an important French political "university" and I read a lot about sentiment analysis that some companies are proud to automatically track. The thing is that I don't believe at all that it's yet relevant, or that it'll be one day. Read More

Social media is fast becoming a standard element in the marketing mix of major consumer brands. And with good reason: never before has such a creative landscape existed for people and the brands they love to interact, share stories and build relationships — in all directions. Read More

As Simon mentioned in welcoming me aboard, I have been writing an employment law blog for nearly 7 years now, which is hard for me to believe. At that time, there were only a few active legal blogs in Canada and over these past 7 years I have watched this space develop into a vibrant hub of information sharing, discussion and debate. So for my firs Read More

A look at the way in which a business transfer agent represents a business and their dishonesty/stupidity in mis-representing it. Read More

In another video from David Skul of Relativity Business Technology Solutions, David discusses how to use Squidoo for marketing, including marketing for your small business. Squidoo is a growing automated blogging platform that allows you to target a specific niche in individual Websites called lenses. The benefit, David says, is that Squidoo allow Read More

In this video, David C. Skul of Relativity Business Technology Solutions talks about marketing, including for your small business, with Digg. The key with the bookmarking/social networking and blog-like platform, Skul says, is to spend time understanding Digg's complex and engaged community and avoiding spamming by specifically targeting your con Read More

Obama girl's Final Destination video hit 1.3 million views in just 5 days. That would have been impressive if Shane Dawson's Final Destination five video series didn't hit 5 million views within a week! Read More

The great thing about selling jewelry in a retail location is you've got lots of beautiful pieces in your store to show your customers. The bad thing about selling jewelry in a retail location is you've got lots of beautiful pieces in your store that distracts you from your customer. Read More

Many business owners are starting to realise that the online forums and communities created to help people stay in touch with family and friends are also highly effective as a means of online marketing. Take a look at these tips for utilising this new form of promotion. Read More