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Almost all U.S. youths ages 18-24 participate in social media at least once a month, according to a report released this week. The data, from Forrester Research, shows that only 3% of online young people are classified as inactive on social media. The study broke down online social activity among all age groups across the United States and Europe Read More

Finally some good news from the world wide web: social media is greying. US analytics group Forrester Research issued a report on Tuesday which revealed that engagement in social networks by people aged between 35 and 54 shot up 60% last year. While web research firm comScore reports that only 11% of Twitter users are between 12 and 17 - the tradit Read More

TRUSTe guides thousands of sites towards best Web privacy practices, backed by its “trustmark” that indicates certification, and also helps consumers surf and submit information with confidence. So when you click on the TRUSTe certified logo on a website — take Drugstore.com, for example — it takes you to the company's privacy statement page where Read More

Viral marketing is a marketing technique that uses social networking to lead to increased brand awareness as well as achieve marketing objectives such as sales through self-replicating viral processes. Read More

So, should you send a thank you note after you have your interview? Absolutely, because everyone does it, right? Wrong! Not everyone does it, in fact most people DO NOT send thank you notes. Read More

No one can challenge the fact that TV is a revolutionary technology with wide influence and reach, but are advertisers still paying it much heed? TV advertising is very costly while social media advertising could potentially be free or at the very least, affordable. Moreover, social media could be much more effective than TV with people spending Read More

The difference between Public Relations (PR), Advertising and Marketing used to befuddle me. I am sure many of you are still facing this confusion and I plan to help you discern the difference. PR as I have explained in my previous article, involves creating and managing all forms of contact with a company's publics. Hence, PR inevitably has to d Read More

Abby Prince of SmallBusinessNewz interviews Jennifer Laycock, editor-in-chief of Search Engine Guide, about search engine marketing for small business. Among the most important takeaways: using social media is amongst the best ways to promote your small business but use these tools to listen to customers' needs not just to promote, don't worry i Read More

The process of finding out about a job, getting interviewed, and eventually receiving an offer for employment starts with networking. By networking I don't mean sending out hundreds of copies of your resume unsolicited to H.R. managers. Read More