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Brand loyalty is one of the functions of brand-building and marketing. Developing brand loyalty is not easy because it involves having a great product that people will stand the test of time as well as effective brand management. Effective brand management involves ensuring that the brand does not become passé and that it remains the answer to p Read More

I was reading a post by Ryan Tate over at Valleywag this morning which lead in to posts by Edward Boches and Bob Knorpp where the common thread between them all being that we are all becoming a bunch of agreeable wishy washy Charlie Brown types. Now to clarify the parameters here; we are not talking about the perpetual idiots who do nothing more t Read More

Take one major global recession. Add slashed and gutted media and marketing budgets. Pour in a generous dose of traditional marketers groping for clients in a digital world. Finally, add social media marketing, for which both the cost and barrier-to-entry is near zero. Blend gently and presto -- social media carpetbaggers, in all flavors and colors Read More

But with rewards come risks. Reaching out to millions of consumers who thrive online around the clock requires an investment, a different type of thinking and some courage, says Petouhoff. She spent six months on a just-released report on monetization of social-media tools at 20 companies, including Lenovo and Intuit. Many companies — reflecting Read More

As the economy sputters, small business owners remain intently focused on the bottom line. So a conversation about adhering to Web site privacy best practices might seem a bit--well, off topic. However, if your business sells anything online, few things are more important than your online reputation. Read More

The Friday FREE white paper list is a way to review over 40 new white papers each week without submitting registration or personal information. The list is made up of white papers submitted via Twitter and is posted each Friday. It is a great way to review white paper examples and learn new techniques. Read More

I've worked for bosses who hold polar opposite views on the issue of whether or not a manager should apologize. One believes that a manager should never apologize to their employees. The other makes it a practice to apologize regularly for wrongdoings. During the last few months... Read More

"In the coming decade marketing will be reengineered from A to Z. There is little doubt that markets and marketing will operate on quite different principles in the early years of the twenty-first century." Read More

Discover how you can analyze your personal Twitter stats, track your traffic, and get the best content for your website before everyone else. Read More