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Remember those "Choose Your Own Adventure" books, where you determined the plot arc by deciding which page to turn to? Well, our upcoming 3-hour online We Are Media event will debut our "Choose Your Own Expert" format. The best part: any path you choose will be a good one. We've gathered some of the top nonprofit social media experts to help Read More

Conventional wisdom about how to “get the word out” about your products is focused on finding and relating to the “influencers.” If you do this, so we're told, you will get the “big hit” from a mention in a powerful blog or mainstream media publication and that will drive traffic to your website, generating leads that turn into closed business. No Read More

Netsuite supports your company's entire business processes from CRM, Financials, ERP, E-commerce, and Data Interchange. Trevoa's NetSuite Consulting Services can play a vital role in the growth of your company. For more information visit http://www.treova.com/ Read More

Jive, a leader in "social business software" for enterprise collaboration and community platforms, has added social media expertise to its repertoire. Through social media monitoring tools from Radian6, the new Jive Market Engagement lets companies track and respond to the social Web in real time. Read More

Yes I have consumed the social media Kool-Aid. In fact I have opened my own roadside stand. Social media is an exciting disruptive technology. But the ride is almost over, the hype will die down after everyone has found everyone on Facebook and when even our dog has a blog. Marketers and the community at large will ask “Now What?” Social medi Read More

In this awesome commencement address for Stanford University's 2005 graduating class, the founder of both Apple and Pixar talks about entrepreneurship and life. I think you can find this video inspiring no matter how large or small your business and no matter what it is you are hoping to do. Most resounding is Jobs' exhortation "Stay hungry. St Read More

There are clear synergies between Relationship Marketing and Social Media Marketing — together they can work together and complement one another across a variety of businesses and industries. However, there are clear advantages to applying them to the Services Industry where there are frequent opportunities for provider-purchaser interactions. Read More

Steering is a very valuable activity, whether driving a car or driving a career. But steering won't work if Read More

Recession, recession, recession! That seems to be all we hear anymore. Well, enough is enough. It's time to take our personal power back! So what's a business owner or entrepreneur to do? Get on the "I'm Quitting the Recession" Bus, that's what! Read More