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Ask yourself what you and your staff will do with these alleged leads. Who are these people? Who are you trying to reach? Read More

A key sales best practice is thorough preparation. In international sales there are additional reasons why preparation is critical. These reasons are because of cross-cultural differences and the extra explanations you need to make. Read More

Used properly and consistently, client meeting agendas can both minimize risk and improve the flow of a sale. Read More

This creative slideshow offers 10 useful Twitter tips to help you and your small business gain visibility and followers on the popular social media site. Read More

In light of my post yesterday about fitting in with the competition— I wanted to make a list of 25 ways you could fit in with the competition and use marketing/design/communication the wrong way. There is a ton of this going on and it doesn't make any sense to me. Read More

Many web workers have their own blogs, which are usually shared with colleagues and clients. But a good professional blog is not just a matter of just setting up your blogging platform, typing whatever comes to mind, and clicking “Publish.” Most professional blogs would benefit from a well-planned content strategy. So, how do you develop one? Read More

In an interview with social marketing expert Ben Wills on ECommerce Rocks from GSINC, presenter Gareth Davies discusses the use of MySpace, Facebook, Digg and even YouTube to promote your small business. Social media marketing for small business is nothing new, but you'll be inspired by Wills' take on this topic and some helpful examples of how Read More

A social network can say a lot about a person, revealing habits, goals, and qualities according to a study done by Anderson Analytics. Each social network's users have distinct purchasing and online habits which make for very interesting marketing insights. Social networks are now more than ever becoming a place for niche marketing. Anderson Ana Read More

For the simple reason you will enjoy greater success with marketing your business or brand.You have heard it said time and time again that it is all about your customers. However, if you don't have an obsession you will never really find those opportunities you need to drive your business forward. This applies whether you are a solo business, have Read More