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As advertising agencies start to develop data practices -- leveraging some of the techniques of computational finance to the real-time digital marketing playing field -- there are new opportunities and dangers. Read More

More importantly, though, by participating in the conversation, you still can't control it, but you can at least take the initiative, so you're not always reacting all the time, and where at least some of the conversation starts on your terms. And of course, participation lays out the framework for those conversational channels that you can use wh Read More

Search engine optimization is the process of steering traffic towards your site. This is done with the use of internet marketing so that your website's ranking increases in the Search Engine Results Pages or SERPs. This is also otherwise known as organic optimization that requires time and determination. Read More

So, the question is, are you still trying to peddle you industry's version of the Walkman or are you willing to take a look at every aspect of your business, your products, your services, and your processes in an effort to give the market what it demands. Read More

If you missed the last post, Compelling Argument Against Cold Calling, it is piece you have to read several times to take it all in. I think there are two key issues. The first is cold calling and the second is lead generation. I'll set the record straight. If you are in sales, cold calling isn't optional. It is a must— but, most organizations are Read More

New web TV show launches to interview new startups daily. Read More

This is day 13 of the 28 Days to Better Selling. Today's video on Twitter for sales people is about how to get more followers and connect with prospects. It also covers strategies on building community and credibility. This is twitter video is 13 minutes in length which is a bit longer than the rest of the lessons but I felt that the topic needed Read More

All the signs are here!  The dollar is on its way to testing its old lows and the world of the weak dollar is here to stay for a while. This also means inflation and we are already starting to see this in oil and other commodities as they move higher.  Read More

Sometime a bit of truth injected into a conversation with a prospect can dramatically change the direction of the conversation. At times even in your favour. Usually you have little to lose. Read More