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Here is the post which described how to facilitate better relations with various publics and what are the essentials to managing information between an organization and its publics. Read More

The point is that the ideas and conversations fly fast and furious online, so you have to be ready to give up your ToDo list and participate where you can deliver the most value, based on what people are engaged with at the time. Read More

This post is yet another attempt to help bloggers thinking about blogging for money to get a realistic picture of what is possible. Read More

New Customer Acquisition in Tough Times 4 Positive Sales Boosting Ideas Read More

Lead lists and business contact data are an integral need of almost every marketer or sales person in some form or the other. Whether you need to build a list of target customers or you simply need to locate one decision maker within your target account along with contact details, here are some sources you should take a look at to find what you ne Read More

We have literally bludgeoned the poor social media ROI horse to death recently. There's a lot of sage discussion that's happened around the topic, but it all seems to boil down to a few things, an ROI credo of sorts: 1. We agree that having some kind of gauge for success is critical if you're to learn anything from your efforts. 2. We embrace the Read More

Here are five ideas from a panel that I'm leading at the MarketingProfs B2B Marketing conference in June that you can apply to your own program. I'll be expounding on them during our panel at the conference. (Sign up for the conference and save $200 with the promo code ESPK08.) Read More

Remember the free pancake breakfast you used to get as a kid down at the fire station? Of course it wasn't free, your parents would pay a donation to help out the firehouse, but it seemed like it was free didn't it? Your parents likely donated more than they probably would have paid at the local Denny's for breakfast, yet they too felt it was f Read More

Six valuable lessons business marketing and PR pros can learn from the U.S. Presidential election campaigns Read More