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Either way, the hard work is only beginning when your web site is done. That's when the marketing and promotion kicks in. How would you do that? How would you spread the word about your new small business and web site? I'm not starting a new business right now, but if I were, here's how I'd market it. Read More

Leading is something you do from the front, not from locked away in a hotel with a new plan. Read More

A JAPANESE electronics maker recently introduced its latest technological innovations that aim to better the lives of its users. Read More

Don't get drawn in to the summer lul, plan your activities to meet market conditions, not expectations. Read More

Many companies that advertised then seem to have prospered with aggressive marketing and substantial additions to their offerings that keep them at the industry forefront, but the thing that struck me most was the number of companies that are no longer in business. Why? Read More

Would you say that a value brand is one that offers the most benefit for the cost? That sounds reasonable, right? Until you realize that it depends on a particular customer's changing perception of the benefit as compared to his or her changing perception of its cost. This is not mumbo jumbo. It's a critical distinction. Read More

Big fan of Gary V. and looking forward to reading his first book. Read More

Do referrals work? How do you get them? You've got to have a system! Read More

Think back to some of the best face to face conversations you've had with friends or colleagues. What happened in those spirited conversations? You talked about an important topic that interested everyone. People had definite opinions and feelings about the issue. Each person Read More