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Now more than ever, your company's marketing efforts must penetrate through the walls of increasingly distracted audiences and prove relevant over time. Consumers are getting smarter by the second and marketers need to wake up and smell the coffee that no one wants to buy. Read More

If you honestly evaluate your advertising using the five questions in this message, one of two things will happen: You'll discover that your advertising provides compelling and powerful answers to each and every question. If so, congratulations—you're in the top 1% of all small business advertisers, and you're achieving amazing results from your a Read More

Last fall, Google implemented what it calls its "Quality Score" for AdWords advertisers. Improving your Quality Score can mean that your ad can be placed higher up in the search results at a lower cost per click. As a rule, the higher up in the list of ads your page appears, the more likely it is that someone will click your ad and visit your si Read More

There is an important rule of thumb that many of us “social media consultants” fail to tell our clients. Malcolm Gladwell talked about it in his book Outliers: “Practice isn't the thing you do once you're good. It's the thing you do that makes you good.” — Malcolm Gladwell (Outliers) One thing we have found with working on social media campaigns Read More

Want a sure fire way to stay motivated and moving forward? Choose optimism! Even though most of us think optimism is a characteristic we're born with, the truth is it's a choice we make every minute of every day. Read More

While the recent Digg bans have caused much online controversy, little attention has been given to the larger issue affecting users of social sites, namely user rights. Read More

Check out these 10 tips for guaranteed sales success. Each tip includes a BONUS article! Read More

This is Day 2 of the 28 Days to Better Selling with Shane Gibson. Today's focus is on developing a set of criteria and aggregating your referral sources and centers of influence to help you maximize and prioritize your referral generating opportunities. Today's assignment is: 1) Brainstorm all possible criteria for CIO and referral sources Read More

This article takes a look at 100 truly outstanding business card designs which show that there are truly no limits to the design of a business card. Read More