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There is a lot built around the 'brand experience'. It is an elusive quantity that has shifting facets — the experience when purchasing, when wearing or using what you have purchased, when receiving affirmation or ridicule from others because of what you have purchased and when dealing with the fact that your item has broken, over-charged you, bec Read More
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The world of advertising is a wide open landscape. There is almost no limit to the creativity, depth and breadth your advertising mix can take - Not to mention no limit to the amount of money you can spend. In such an environment a few set of rules can help give you a proper framework by which to operate. I consider these to be nonnegotiable if yo Read More
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Do your customers know you appreciate their business? Here are 3 low tech, low cost and easy to implement ways to make sure they do. Read More
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A local Pizza shop proves that "Twitter can make the cash register go ring" If you're wondering how Twitter can bring in sales this is a good read. Read More
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Webinars can be a great resource of education and information and they can have big benefits for your small business as well. Not to mention they are convenient and can greatly reduce travel expenses. Dr. James Powers, CEO of iLinc, shares his best practices for promoting and leveraging webinars as part of your marketing mix. Read More
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In sales - I fully believe that rugged individualism trumps collectivism when it comes to being successful. Read More
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Business leaders' crowning moments aren't limited to their financial accomplishments. Instead, many have to do with their bloopers, missteps, and comedic skills. Here are the 15 funniest business moments ever, caught on camera for your viewing pleasure: Read More
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If you're an avid reader of marketing and sales bestsellers, you're bound to enjoy this one. Have fun! Read More
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Oh My, a cat twitters? Because, after all, users believe other users, more than they believe corporations or sponsors or marketers or advertisers or whatever you want to call the people who actively try to sell them stuff. Even if those other users are cats. Or pets of some kind. Interesting indeed! Read More
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I get a lot of emails asking me to post, discuss or review a service and rarely have I found one worth sharing. This is one of those rare moments. Sam Cabal asked me to take a look at his free search engine optimization (SEO) tool called reviewmyweb.com that provides a fairly detailed report of how well your website ranks against your competition. Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!








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