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We've spoken quite a bit about the special circumstances that surround the small businesses marketing budget -- along with the scarcity of your time as a small business owner. Building pages or writing copy that serves only one purpose is good, but using that same content for two applications is even better when you're barely finding time to wri Read More
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When search marketers get together at a pub and talk, the conversation inevitably turns to Google's near-monopolistic share of web search. For many of us that are new to the field, Google has consistently been the market leader and focus of most of our efforts. But this wasn't always the case. Have a look from a historical perspective: Read More
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5 Reasons Why Starting a New Blog Can Be Good for You... Read More
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I think all bloggers should consider the benefits of having a forum linked to their blog. Here are three of the advantages I've found. Read More
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Generating a good flow inbound leads is just the first step towards building an effective sales machine. Here is quick slideshare presentation on a very simple but critical step in making the most out of your inbound leads. Read More
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A series comprised of email interviews with professionals who's businesses/positions have let them form an opinion as to how design may or may not lend to the growth and success of their products or services. Read More
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When your customers call in to tech support or other customer service areas, their experiences can either make them trust you, your company, and your brand even more -- or wonder whether anyone really cares. This customer service check list outlines the do's and don'ts of keeping your customers happy on the phone. Read More
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Times are tough and likely to get tougher for creative marketers who toil for major brands. As advertisers continue to adjust (read slash) their budgets in the face of client cutbacks, creative vendors of all stripes will face pass-along cutbacks—unless they can make themselves indispensable. Read More
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Beth Harte's main point about the scalability of social media in corporate America - and it's an important one - is that if companies reach a level where scaling their efforts at more personal communications becomes prohibitive, they'll disengage and revert to broadcast-type communications and mass marketing. Read More
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I know some bloggers don't like to update old posts (they like to let them stand as a record of their thoughts at any given point in time) but I personally don't have an issue with it at all and think it's a worthwhile thing to do on a number of fronts. Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!








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