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In my previous article, I wrote that public relations may be better positioned than advertising to weather the current storm of major newspapers in financial trouble some of which are going completely digital. An interesting survey was released recently, which not only seems to support this point, but provides an interesting perspective into t Read More

Sales static; Business static; Marketing static; Personal static. Read More

Want to run company's sales and marketing machine efficiently? Have a look on these series of simple, small tips. Read More

Failure in life or in business can be painful. But it can also be one of the best teachers we entrepreneurs have, challenging us to learn from our mistakes and take the steps necessary to achieve success in the end. Read More

Well guys, recession can also be good to us if we see things in a positive perspective. Here are four reasons why: 1. Expenses Fall 2. Angel funds haven't shut down 3. Tough times weed out weak competition 4. Certain markets can be recession proof Read More

The father of Guerrilla Marketing, Jay Conrad Levinson, believes businesses can increase profits by investing time, energy, information and imagination — rather than money — in their marketing. Read More

Jonathan Ive, designer of the iPod and iPhone, has lost a claim for domain names carrying his name because his name is not a trade mark and because he shuns publicity. His name is not used enough in commerce to be protected, an arbitrator has ruled. Read More

Do you have visitors on your website wanting more information? If you don't provide them easy opportunities to be contacted, you might be missing easy opportunities to better engage prospects. Read More

While the closing, altering and economic struggles of newspapers is an ominous sign for the media, it puts public relations in a difficult situation. To whom do we pitch? In this article, veteran PR professional Michael Kleiner opines that this doesn't have to be the case and there is still value in and need for public relations. We must harness Read More