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The PR Verdict: “A” for Ric Grenell who left the campaign as elegantly as he could, thanking Romney for making it clear his sexuality was not an issue. Clearly not the case for other Romney supporters.
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Print journalists tend to like pitches in writing.
Keep it short and sweet.
Don’t rely on a web link to make your case.
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People can’t search for you if they don’t know you exist.
Keyword searches return thousands of competing results.
Media exposure helps point people to your website.
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PR Verdict: “C” for Ryan O’Neal for an interview he was clearly summoning energy to get through. A gentler print interview might have been a better route.
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The PR Verdict: “D” for the Tories. The decision to hold out on the committee has placed David Cameron in a tight place. This was a tactical PR blunder. Read More

Online PR is a great tool for SEO. However, making an online press release SEO friendly requires a little bit more effort on your part than just writing up a press release and sending it out for publication. Like any other piece of content you use for your SEO campaign, you have to make sure it’s p Read More

PR Verdict: “A” to Delta’s PR. What might have been seized upon as a departure from corporate strategy was transformed into a relatively logical and natural move. Read More

PR Verdict: “C” for Werner Erhard. For a man with a lot to say and a lot to contribute this was a disappointment. This interview got lost in silly distractions. Read More

Press releases is a great way for building quality links and driving organic traffic to your company website. How to write an excellent press release? Read More