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The PR Verdict: “F” for a failed strategy. It will take more than an interview with GQ to make him into the bad boy of music. Next time don’t mention dinner with mommie.
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The PR Verdict: “D” for the Metropolitan Opera. To minimise suggestions of undue influence the ONLY person who should have spoken to the media was the editor of Opera News. Read More

PR Verdict: “B” for Rajat Gupta and friends who want to counterbalance negative prejudicial coverage by presenting Gupta's impressive pedigree. Why not find a move diverse group of supporters? Read More

The PR Verdict: “C” Sooner or later you need to move the PR dial back to the centre. Facebook’s debut demonstrates the wider point that expectations are out of sync with market practice. Read More

Grow your business seems to be almost impossible as it will cost you a lot which you can bear if you have no financial restrictions. Read More

The PR Verdict: “A” for Tom Cruise and his PR Strategy. An astonishingly dull interview that has got his PR profile back on track. Read More

The PR Verdict: “C” for DSK and his team. Given the unrelated allegations that have surfaced after Diallo’s allegations, demanding punitive damages from a hotel housekeepers seems well...cheeky.
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We all want to be famous, fact. We want recognition amongst our peers. We want our clients to love us, talk about us, recommend us. We want to be spoken of and praised. The trouble is, most of the time, we feel average. It’s our competition that gets it all, not us.
This post outlines some strateg Read More

PR Verdict: “F” for Brooks and her PR strategy. Bottom line: her predicament has flushed out no public supporters, something is going wrong. Read More