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PR Verdict: “C” for JP Morgan and Jamie Dimon. A well handled PR strategy to explain an “oops I did it again” $2 billion loss. The challenge is what to say next. Read More

You’ve launched your business, printed business cards and put up a website. Now what? How do you get potential customers to take notice? Read More

The PR Verdict: “D” for both organizations and their PR strategy on Obama’s big announcement. Both organizations batted the issue into the partisan court.
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The PR Verdict: “B” for team Travolta who were quick off the mark with a robust and unequivocal denial. Credibility is going to be strained though if additional complainants join the lawsuit. Read More

Creative business ideas have a preference these days. It’s not only about how much you can earn from your small business but also how unique it is among others. Small business can help you to get rid of your 6 to 8 job and can pay you more then that as well. Now a days, depending on the need, many Read More

PR Verdict: “F” for Sandy Weill and his attempt to secure a kinder image in the history books. Speaking in generalities will not redefine a damaged reputation.
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The PR Verdict: “F” For Essence Magazine and its cynical and embarrassing ploy to garner publicity. Colum inches have been secured but most of them vaguely derisory. Read More

At a time when it's getting harder and harder to get noticed online and offline marketing costs are rising far too rapidly - Is there a case for marketers to look back at older ideas to find a better way to connect with customers and prospects?

'Yes'. And here's why: Read More

The PR Verdict: “C” for Jean-Victor Meyers. For the moment it is best to say nothing and get his feet comfortably under the table. Energy and enthusiasm will suffice. Read More