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The PR Verdict: “A” for CtW, punching above its weight. By saying “we told you so” they look like the smartest ones in the room.
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The PR Verdict: “C” for Kleiner and its handling of this story in the NY Times. Wasn’t there an opportunity to go further than the standard PR response? Read More

Most times, you don’t know if you are doing a good
job with the project at hand unless someone tells
you. The same goes if the result was a bad one- in
this case, you get a negative review and sometimes
it can be extreme. As a business, your customers
determine whether you make sales or you go Read More

The PR Verdict: “A” for Donatella. She knows how not to disappoint. Consistency is what creates a brand and a following.
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The PR verdict: “C” for team Romney, which is doing its best to keep Trump at a polite distance. More of the cold shoulder might bring the Donald into line. Read More

Radio interviews provide great PR and marketing value to small businesses. In this post, Chris Dale shares some tips on how to maximise your marketing value in a radio interview. Read More

The PR Verdict: “C” for Irving Picard post Madoff. With over $500 million in fees nothing sounds entirely convincing but adding mitigating factors helped. Picard declined to be interviewed. Read More

By the way, I would also like to invite you to sign up for my free weekly PR report “The PR Insider.” I share tips, trends and case studies on how to get publicity and media. http://emsincorporated.com/pr-education/signup-for-pr-insider-newsletter/ Read More

The PR Verdict: “B” for Dr Berman and his PR Profile. The latest Town and Country magazine contains a profile of the famous Park Avenue veterinarian, Lewis Berman. Read More