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Crowdsourcing is a practice through which organizations can tap into the collective intelligence and skills of their crowds – employees, customers, or the public - for product or service innovation, problem solving and performing specific tasks and achieving specific goals, leveraging online commun Read More

Only three things needed to be a truly great sales person. Do you do them? Find out here in today's Marcana.com. Read More

It's critical that your small business buys only business-grade technology. Buying and relying on consumer tech for your business could be a seriously expensive mistake. Read More

I’ve been doing some strategic planning of late (something I do literally at 40,000 feet sitting in coach) and one of the things that I decided I had never done was articulate the values I hold for my organization. Read More

The Marketing Automation Industry is approaching its thirteenth year. Originally pioneered by Epiphany and Pivotal in the late 1990’s as an On-Premise Module added on to key CRM functions, it took off when SAAS entered the scene in the early 2000’s. Today there are many vendors in this space comp Read More

Even in times of economic trouble, Walmart manages to come out on top, and not only in sales. According to a recent survey of U.S. companies by MSN Money, Walmart is rated near the top for excellent customer service. Walmart has gone from a 45.5% positive customer service rating in 2008 to 56.9% in Read More

Once you have a strong understanding of your typical customer profile, you can begin developing a marketing strategy. Confidence in your knowledge of what your customers want and how they think is essential to building a successful marketing plan, but how do you get the most value out of the data a Read More

As gadget junkies and those of us concerned about the mobile space evaluate the release of Windows Phone 7, I wanted to take a look at a couple stories that have made headlines recently concerning BlackBerry, iPhone and Android. Read More

Over the past several weeks, I've sat in on a number of interesting webinars on sales productivity.  Inevitably the focus is on tools the sales manager can use Read More