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During a recent session with a job seeker we were looking at creative ways to get noticed in the marketplace. What if a job seeker created a professional newsletter Read More

BizSugar is a social bookmarking and networking site for small business and medium-sized business owners and managers. It allows you to submit, share and vote (Sweet) for the best business information links on the Internet Read More

Sharon Hadary writes in The Wall Street Journal that part of the problem is the mind-set of women themselves. Sharon feels women need to "think big" from the start and lay the foundation for business growth from day one.
3% of women-owned businesses have revenue of $1 million or more, compared to 6% of men-owned (source is US Census of Women Owned Business, 2002). Read More

Last week, a few of us from SEOmoz attended WebShare’s Seminar for Success for Google Analytics and Google Website Optimizer training. All of us who attended have a decent grasp on GA but really wanted to get some advanced information and gain a better understanding of GA’s potential. Plus, actually getting trained on something is always helpful, even if you feel you know it well!.. Read More

Analytics is one of those things that hasn’t always been at the top of my priority list until recently. Google Analytics has many features I’ve never used before because I haven’t had the time to sit down and really investigate what they can do for me and my clients. A few months ago, in one of my late night GA adventures, I found a section on event tracking, a small love soon formed Read More

Marketing plans are necessary to keep focused on how to get the word out but there may be a missing ingredient to the whole of your business plan. Do you want your target market to discover you or your business? The real question-do you have to be sexy or boring to build a successful business Read More

One of the great things about pay-per-click advertising over other forms of advertising is how quickly ads can be modified using measurement of results from split testing of ads Read More

Flowtown, a company that offers businesses a social media platform for engaging consumers across the internet, and NetProspex combined forces to create a list of the top 50 most social companies in the US. The list, named “NetProspex Social 50”, was developed by looking at the social network usages of employees and ranking the top companies by overal social media activity. The score is based on the average number of friends/connections across the major social networking sites and the average number of tweets, user following and followers per employee Read More

Social Media has become a hot topic for marketers and currently much of the success is being seen in the B2C space. To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing Read More