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It is commonly known that having your own business is the most recommended way to create wealth. 98% of the wealthiest people are self-employed Read More

Most of the individuals who have tried their hand at dabbling several business ventures would probably nod their head in affirmation that the hardest part o Read More

Conventional wisdom holds that small business cannot get the credit it needs to stay afloat or expand. It is well documented that small business is the engine of growth and job creation in the economy. Reducing unemployment by creating new jobs will be hampered so long as tough credit conditions remain in place Read More

They say, “A picture is worth a thousand words,” so a demo must be worth at least 2,500 words or more! Right?

Buyer challenges are becoming more complex. Demonstrating the solution is an effective way to “show” how you can address those challenges. But in today’s sales environment, putting a demo in the hands of the wrong sales people is like an updated version of the old feature/benefit – put me to sleep – death where is thy sting – type of sale Read More

Lately I’ve been working with clients on automating their marketing tasks, specifically their emails. The more I work in this channel, the more I realize how wide-open a frontier - with a huge upside - it is for cross-channel merchants Read More

Choose designers who specifically know the mail order market. Catalogs/mailers accustomed to generating sales via mail/internet ordering are a very different animal from a branding vehicle. They may look similar, but companies that create mail order catalogs and direct mail know exactly how to leverage creative that not only builds their brands, but also sells product. What looks simple is actually highly specialized and technical Read More

The old ChrisSimpson.info blog got killed in a freak hard drive failure and it's taken me a good while to get round to starting to blog back up again. Why? Well, instead of posting what I've been doing related to Internet Marketing I've been busy doing it. But now I've finally installed WordPress on... Read More

This is my first podcast interview on Blog Talk Radio. John Cox is a painter, cartoonist, and illustrator. I will update this post with show notes, links, etc Read More

When advertising on search engines (yes, there are more choices than Google) you’ll be buying advertising space on a “pay-for-performance” basis. This means you only pay if someone clicks on your ad when it shows up in search results you care about. Pay per click. Sounds pretty good right Read More